How Cognitive Biases Can Help (and Hurt) Your #Business by @nireyal https://t.co/tLBddv50gT https://t.co/rpzbNIbh0F
Seeing too many readers bounce from your blog posts? Tried everything you can think of to hold their attention? All you need is one simple formula: https://t.co/XqrNv9LN1b by @MitroPat for @quuu_co #contentmarketing
How to create a successful #leadnurturing campaign by @WeAreArticulate https://t.co/o7XDZT8IuU #marketing
In today's competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales.
By now, I'm sure you understand the basic concepts of applying a social media marketing strategy.
You've created business profiles on the most popular networks. You're sharing content on a regular basis. Your efforts have helped you get more followers.
But you've got to elevate your game and learn how to convert your social media followers into customers.
According to research, 74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation.
Simply put, consumers are eager and willing to use social platforms to find new brands, conduct research, and aid the purchase process.
As a marketer, you need to recognize the latest social media trends and use them to your advantage.
Instagram is the fastest growing social media platform. This social network makes it very easy, friendly, and appealing for brands to reach their target audiences.
Take advantage of everything Instagram has to offer. I'll show you the top 11 ways to drive sales on Instagram.
1. Run contests and giveaways
Promotional contests and giveaways are two of my favorite strategies for brands to engage with their audiences on social media.
If you can learn how to run a profitable giveaway, your efforts will result in more sales.
I know what some of you are thinking. How can you make money by just giving away your products?
Let's review an example to show you what I mean. Here's a look at how Lander used this strategy on a recent Instagram post:
The company is giving away a smart lantern, power bank, phone case, and lightning cable.
Doing this increases the exposure of its page. It gives people a reason to follow its profile and engage with the brand.
As you can see, this giveaway is a bit different from the ones you may have seen in the past. Lander partnered with other brands to sponsor this giveaway.
Again, this strategy will drive more users to its page. These other accounts will post information about the giveaway and direct users to follow Lander's profile to win.
Here's a look at the caption from one of the other accounts it partnered with:
There are plenty of other ways to get creative with this marketing tactic.
Instead of giving away items at random to your followers simply for liking a post and following your account, you could run a more structured contest that requires skill.
Contests that encourage user-generated content are the most effective.
To enter, ask your followers to upload a picture and tag your brand. This strategy will expose your company to anyone who follows the users who enter.
If someone sees that their friend is promoting a brand, they'll be more inclined to follow your profile and potentially enter the contest as well.
Now that you've got these users interested in your products, you can use other strategies to get them to buy. Even if they didn't win the contest, the product you were giving away is still on their minds.
2. Take advantage of the “swipe up” feature
The swipe up feature is a game-changer for businesses.
For years, you probably had some trouble getting users on Instagram to navigate to your website from a specific link. You would post content and then direct people to click a link in your bio.
But that strategy has lots of faults.
First, it's an extra step for the user. They have to navigate to your profile page and then make another click.
People don't want to go through that hassle.
Plus, what if you want to promote two different landing pages? Or maybe three? or four?
You will not have multiple links in your bio. That's too confusing.
The swipe up feature eliminates this problem. Now you can use your Instagram story to drive traffic directly to specific landing pages.
Here are a couple of examples:
Once your business profile reaches 10k followers, you'll have access to this feature.
Just promote a product or service on your story, and add the swipe up function with a link to a landing page about your promotion.
If you're advertising a specific product, a logical landing page would be to the product description on your site. There, the user can look at additional photos and add the product to their shopping cart.
These lead magnets are a great way for you to drive more traffic to your website and ultimately increase conversions.
3. Use shoppable posts
If you have an ecommerce brand, you need to take advantage of shoppable posts.
This strategy allows you to sell products directly through the Instagram platform.
The reason why I love this feature so much is because it increases the chances of getting your current and prospective customers to buy something. Here's why.
Right now, you're relying on consumers navigating to your website to buy your products.
This can be from organic traffic, paid ads, or direct navigation.
The problem is that people probably won't do this every day. But they're active on Instagram daily.
In fact, 500 million people use Instagram on a daily basis. So there's a great chance your target market falls into this category.
Here's an example of a shoppable post from Patara Shoes:
It's simple. This post is just a regular image that includes one of the brand's products.
You also see a tag of the product by name, the price, and a link to purchase it. All someone has to do is click on the tag, and they'll be directed to the website.
This is much easier than having to manually search for the product by opening a web browser. Shoppable posts increase conversions.
Check out the caption. It's creating FOMO-the fear of missing out. I've discussed this strategy in the past.
Telling users they have only a few pairs of these shoes left nudges them to buy right now.
If you've never sold products on Instagram before and don't know where to start, check out my complete guide on how to increase your ecommerce product sales with shoppable posts on Instagram.
4. Post the same product more than once
If you post a product once and then never promote it again, people may forget about it.
Think about the way users behave on Instagram. They quickly scroll through their feeds.
The first time they see your product, they may not have a reason to buy it. But if they see it more than once, it may start to pique their interest.
According to a study from Sprout Social, more than 60% of people need to see something on social media between two and four times before they buy it:
I'm not saying you should post the exact same image four different times on your Instagram page. That's boring and might even cause people to unfollow you.
Start with a post of just the product. A few days later, you can share another image of the product on your Instagram story.
The following week, run a contest to promote the same product. Weeks later, you can share a video of the same item being used in a demonstration.
Posting the same product multiple times increases the chances of people buying it.
5. Partner with social influencers
Using social influencers to promote your brand, products, and services is an extremely efficient tactic.
In fact, 94% of marketers say their social influencer strategy was effective for their companies.
That's because social influencer followers trust them.
We know that 82% of people are likely to follow recommendations made by micro influencers. And 94% of consumers believe these influencers are highly knowledgeable.
Basically, if you can get an influencer to promote your brand, you will get sales.
Instagram is the primary social platform for influencers across the globe.
This is a cost-effective marketing strategy.
Most influencers will charge only a few hundred dollars or so for a post. However, if you'd rather work with celebrity influencers, be prepared to spend significantly more.
But for the most part, that's not necessary.
I recommend looking for influencers who have between 10k and 50k followers. These people have more authentic interactions with their followers and higher engagement rates.
Plus, the cost per post will be less.
If you're struggling to find the right influencer to promote your brand, review the top 10 platforms for effectively managing social influencers.
6. Respond to comments and messages
I know it may seem like a time-consuming and tedious task, but you need to respond to your followers on Instagram.
By responding directly to comments on your post, you will add a human element and personal feel to your brand, which people really appreciate.
This strategy is especially important if people are asking questions or voicing complaints about your business. Respond to these comments as fast as possible to come up with a resolution.
It shows other users who see your responses on social media that your brand values customer service.
Consumers are willing to pay more for good service. You can expect to see an increase in sales by communicating with your customers effectively on social media.
7. Go live
The majority of the strategies I've discussed so far focus on Instagram posts. But that's not the only way you can reach users and drive sales.
Like other social networks, Instagram has a live broadcast feature.
This is your chance to engage with your audience in real time.
Users can comment on your broadcast. Acknowledge those comments. Answer their questions. Show them you're listening.
Social media users love watching live videos.
What's a good reason to go live?
That decision is yours. But there are lots of different ways to get creative with these streams.
Give your followers a tour around your office. Introduce them to your employees. Show them how products get made at your manufacturing facility.
If your company is at an event, give your followers exclusive access to what happens behind the scenes.
This type of content will keep your audience engaged, get them excited about your brand, and ultimately increase the chances they'll make a purchase.
8. Run targeted ads
How can you reach people on Instagram who don't follow your account?
Some of the strategies, such as location tagging, running contests, and working with social influencers can accomplish this.
However, those strategies don't always expose your brand to people within your target market. Running targeted advertisements will do this.
Instagram has been acquired by Facebook. You can set up your ads the same way on both networks.
You can use parameters such as age, gender, and location to select your ad audience. You can even take that one step further and target users based on their interests.
Here's an example of a targeted Instagram ad from Tentree:
As you can see, this post looks like any other post on Instagram. The only difference is that it says “sponsored” where the location tag would normally be, and there is a CTA button at the bottom.
But when a user is scrolling through their feed, this post blends in with the rest of the content they're consuming. It's not invasive or annoying.
Yes, you'll have to pay if you want to run Instagram ads. Those of you who don't have the funds in your marketing budget for this right now would want to stick with the free strategies on this list.
However, if you can afford it, I recommend at least trying it out to see how it works for you. This can be a great way to drive sales by reaching a new audience.
9. Use your story to showcase products
Earlier I mentioned examples of posting content to your Instagram story.
But now you can use your Instagram story to sell your products the same way you did with shoppable posts.
As of June 12, 2018, Instagram brought the shopping feature to stories.
Here's a look at an example from Madewell:
As you can see, the post is promoting a silk button-down cami.
Since the shopping feature on stories is new, the post features additional text as a way to tell the users the post is clickable.
If you tap on the button as instructed, you'll be redirected to the brand's website. From here, you'll have an option to buy the product displayed in the story:
Use this strategy if you're running an ecommerce shop.
As I said before, people need to see a product multiple times on social media before they decide to buy it. Add shoppable stories to the list of ways to showcase your products.
10. Connect your followers to your Facebook page
If your company has an Instagram profile, it probably also has a Facebook page.
Since Instagram was acquired by Facebook, these two platforms have lots of features that work together. I mentioned this earlier when I talked about running targeted ads.
Now you can sync your Instagram followers with your Facebook business page.
Once this process is complete, you can use messenger bots to nurture those users.
There are more than 300,000 active monthly bots on Facebook messenger. Clearly, other businesses are taking advantage of this strategy already.
Jump on board now before your competitors' bots steal your customers.
11. Offer discounts to your followers
Everyone loves a good deal.
Share discounts with your followers on Instagram to encourage them to buy.
Instagram is a great platform for running flash sales. Since your story disappears after 24 hours, you can use that type of post to share a promo code.
This will make your followers feel as if they're getting an offer other people don't know about. That feeling of exclusivity will also encourage them to buy.
Look at how J. Crew offered a discount in this post:
Notice anything different about this post?
The reason why I used this as an example is because it also uses another strategy I discussed on this list. This is a targeted advertisement.
Don't think your promo codes should be limited to just your profile posts and stories.
Combining that deal with a targeted ad can be extremely effective. That's because your ads will have CTA buttons bringing users directly to your website.
If someone clicks on the “shop now” button in the J. Crew ad, they'll be able to use the promo code right away. This is much easier than having to navigate to a new window.
You can't rely on website traffic alone to sell products. Take advantage of other distribution channels as well.
Social media influences consumers' purchasing decisions.
Since Instagram is growing at such a rapid rate, it makes sense to use this platform as a primary method of driving sales.
Plus, as you've seen from this list, Instagram has features that allow businesses to sell items directly through its platform.
If your Instagram marketing strategy needs improvement, refer to this guide.
Once you implement these strategies, it will be easier to generate sales from Instagram users.
How is your business using Instagram to drive sales?
Emotions drive our lives.
Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you're reading this.
The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.
Sometimes emotions can cause erratic behavior, depending on the circumstances.
Other times, emotions can make people do great things. If someone is feeling inspired, they may create something that changes their life and the lives of people around them for the better.
As a marketer, you need to find ways to put yourself into the minds of the consumer.
You should be doing things like developing a customer persona to improve your conversion rates.
Once you can understand how people think, you can use that information to your advantage.
Marketers that know how to leverage the emotions of consumers will have greater success over extended periods of time.
In fact, 43% of emotional advertisements had positive effects on businesses for three or more years.
Ads that trigger above average emotions create a 23% increase in sales volume.
That's right. If you can stimulate an emotional response from your customers with an advertisement, it will increase your sales volume today and potentially for years down the road.
But where do you start? Which emotions work best?
Depending on who you ask, humans have anywhere between 6, 27, or upward of 100 emotions.
Honestly, the number doesn't really matter. As long as your strategies can trigger a response that impacts the way the consumer feels, you're getting the job done.
I'll show you some of the best ways to generate sales by guiding consumer emotions.
Would you give money to someone who you don't trust?
I doubt it.
So you can assume that consumers won't give money to brands that appear to be untrustworthy. That's why you need to take steps to build and establish trust with your customers.
Take a look at the most trustworthy advertising channels based on a recent survey of consumers.
As you can see, none of the top five responses are forms of digital content.
Online advertising just isn't as trustworthy as the other types of advertising channels.
People have the perception that they're going to get scammed online. They are afraid of getting their identities stolen or credit cards compromised.
However, if they know that they're dealing with a trustworthy brand, they'll feel much safer.
For example, would you hesitate to enter your personal information and credit card number to make a purchase from Apple? Probably not.
That's because they're a well-known, established, and credible brand.
But if you're browsing online and get a popup advertisement from a company that you've never heard of, are going to buy something without asking any questions? I hope not.
If your business doesn't have a reputation established yet, you need to take the right steps to add credibility to your website.
Showcase customer testimonials. Encourage your customers to review your products.
Display your contact information. Make it easy for people to reach you with any questions, comments, or concerns.
Secure the checkout process. Get rid of ads for other brands on your site. Promote your hassle-free return policy.
If you do things like that, people will trust your business. Once they trust you, they'll be more willing to buy.
Fear is a powerful emotion.
I'm not saying that you need to scare your customers, although that can be an effective strategy as well.
For example, let's say your company sells home alarm systems. You could run a video ad showing the results of a robbery.
The camera can show a missing TV that was ripped off the wall, furniture displaced and flipped over, a broken window, bedroom drawers pulled out of the dresser. Maybe the ad even shows a child's bedroom.
As a result of this type of ad, people without an alarm system might be afraid that this could happen to them. So they buy an alarm from your company.
However, this type of tactic isn't reasonable for every business.
Let's say you sell clothing. It wouldn't make sense to run an ad about trying to scare people into buying a t-shirt.
So instead, you can create FOMO or the fear of missing out.
Here's an example of how Expedia uses this strategy to sell hotel reservations through their platform.
They use this method all over this page.
For the first hotel, they have a message stating that four other people booked a room at this hotel in the past 48 hours.
Then there is a separate alert saying that the hotel is in high demand. There are only two rooms left at $135 per night.
As a result, the consumer will be afraid that if they don't book the room now, the rate will go up, or the hotel will potentially sell out of rooms.
Expedia doesn't stop there. When you click on a property to get more details, they continue applying the FOMO strategy.
So they've already told you that there are only two rooms left.
But now you find out that there are 14 other people viewing this property right now.
This makes the consumer think that they need to act even faster to secure the advertised rate.
You can apply this same tactic to your ecommerce website. Put up an alert that tells people there are a limited number of a certain product remaining.
I'm not advocating that you should lie to your customers, but realistically, nobody will know if you actually have plenty left in stock. So do what you want with that information.
Identify the desires of your customers
Desire can stimulate emotions as well.
Just like you and I, your customers have wants and needs. If you identify what they desire, you can use that to reach them through your marketing campaigns.
Let me show you what I mean.
Here's an example of a simple advertisement from Calvin Klein.
What do men desire? Women.
Look, I get it. It's 2018. I'm not here to get into a debate about sexual preferences or anything else like that.
I'm just trying to show you how Calvin Klein's marketing team positioned this advertisement in a way to stimulate desire.
The ad implies that if you use this cologne, beautiful women without clothes will be attracted to you.
Obviously, that's outrageous. But subconsciously, people will see this ad and get an emotional reaction from it.
Let me give you another example so you can look at this concept from a completely different perspective.
We'll say that your company sells running shoes.
What do competitive runners desire? Winning.
So you can run an ad that shows someone winning a race while wearing your shoes.
Focus on what your customers want. Then tailor your marketing strategy accordingly around that idea to stimulate their desires.
Envy and jealousy are not necessarily considered positive emotions.
However, as a marketer, you can still use these ideas to your advantage. I'm sure you've seen ads like this before.
There are commercials on TV all of the time about products like fertilizer that will help you grow a lawn that's greener than your neighbor's.
Those ads are trying to trigger the envious emotion that people feel. You walk by your neighbor's house and see that their grass looks better than yours. Time to do something about it.
So when you see an ad like that, it speaks to you.
Here's an example of this strategy used by Zeus Beard.
Zeus Beard sells a variety of beard grooming products and accessories.
This blog post explains how people can grow a beard that's thicker and fuller than their friend's beard.
So anyone who is envious of their friends or other bearded people will be inclined to read this content.
After that, they'll be eager to buy products from this company.
It sounds silly, but it's human nature to want to be better than people. Whether you want to admit it or not, I'm sure you're envious sometimes too.
Don't be ashamed. You're not alone.
Fortunately, your customers get envious too. So trigger that emotion to get them to make a purchase from your brand.
Create content that's creative and humorous
You need to run ads that will get the attention of your current and prospective customers.
So be creative and try to get some laughs out of people.
Here's an example from the Old Spice Instagram page.
What exactly is happening in this picture?
It looks like this guy is skydiving with a lion on his back while putting mustard on corn dog that the lion is holding.
Is that going to make people buy deodorant? Not necessarily.
But it certainly grabs their attention. It may even make people laugh.
As a result, it will show them the human side of your brand, and even establish trust with them. This is something that we discussed earlier.
Laughter will improve the mood of the people viewing your ad.
If someone is happy, they'll be more likely to buy whatever it is that you're selling. So have some fun and get creative with your next marketing campaign.
Go for shock factor
Is a lion going skydiving shocking? Yes, but that's not exactly what I'm talking about.
Shock your audience with reality.
Depending on your approach, this strategy can be used to stimulate fear, which we previously discussed.
One of the best ways to shock people is by showing them an alarming statistic to back up whatever you're selling.
Here's an example from the Action on Smoking and Health Organization.
This company is trying to get people to stop smoking.
So they ran this ad to inform people how tobacco products can cause diseases that lead to death. The idea here is that it's more common than people think.
Someone may not realize the harm that they're doing to their bodies by consuming certain products.
However, after seeing a shocking ad like this, they may reconsider their actions. As a result, they could reach out to the organization and seek whatever services they're offering to help them quit a bad habit.
With that said, shock doesn't always have to be associated with fear.
You can shock people with news that's exciting and encouraging as well.
Inspire your customers
Sometimes you just need to give people a little bit of motivation to accomplish something.
By triggering emotions that inspire consumers, you can entice them to make a purchase.
Here's a great example from the Nike website.
Just do it.
We all know this as the Nike slogan. But what does it really mean?
This powerful image on their website shows exactly what their slogan looks like in real life.
Football is a difficult sport for anyone to play. So for someone with only one good arm, it may seem like just a crazy dream.
Nike explains that it's only a crazy dream until you do it, and they have proof to back it up.
Are they displaying this content to tell people across the globe that they can play football with one arm? No.
They're doing this to inspire people.
No matter what you think is holding you back, you can accomplish it.
Do you think you're too overweight to go to the gym? Are you too old to run a marathon?
Whatever it is that you need to overcome, a promotion like this can inspire you to accomplish your goals. Once people feel inspired, they'll need to buy the right products to help them reach their potential.
Anticipation can drive you crazy.
We've all been there. Waiting by the phone for a certain call. Sitting in front of the TV anticipating a new episode of your favorite show to start.
Waiting to hear back the results of a test.
Once anticipation gets built, you can get your customers to buy something.
Here's an example from the Apple website.
Apple is notorious for their keynote events.
During these events, they announce the launch of new products and software. In the past, some of these announcements have been groundbreaking to the industry.
So by promoting the event with not much information besides the date, location, and time, it builds anticipation.
If they told people exactly what they were going to announce at the event, it would defeat the purpose.
This is a great example of how to build hype for a new product launch.
Once they announce the new products, they still aren't available right away. However, Apple gives their customers the opportunity to pre-order items.
First, they build hype by promoting the event. Next, they continue to build anticipation by announcing a new product without launching it.
By the time the product hits the shelves, people are lined up around the corner ready to hand their money over.
Despite what you might think, people are actually kind.
I know some of you who live in certain places may not agree with that, but just bear with me for a minute here.
If people believe in a certain cause or want to help other people, their kind nature will be brought out.
Take a look at how Box Lunch incorporates this strategy with their overall brand mission.
For everyone $10 spent, this company helps provides meals to people in need.
It's a great pitch to consumers.
Buy from this brand, and you'll help feed the hungry.
If your company supports charitable organizations, don't be afraid to share that with your customers. Use that to help stimulate an emotional response.
This will help you generate more sales.
Promote joy and happiness
Lots of times people associate certain emotional responses with negative feelings.
Someone may do something stupid if they're mad or angry. But on the flip side, people who are happy and joyful can have an emotional response as well.
Nobody who is in a bad mood buys coffee for a stranger.
But someone who is having a great day might pay it forward to the car behind them when they're going through a restaurant drive-thru.
If someone is feeling down or depressed, they probably won't be as open to spending money.
However, if you can find a way to bring joy to the lives of your customers, they'll be more likely to buy what you're selling.
Here's an example from Tropicfeel.
This startup company sells sneakers for both men and women.
They posted this image on Instagram to show two people having a great time while wearing Tropicfeel sneakers.
Just look at their faces. As a consumer, you almost can't help but smile while looking at how happy these people are.
Sure, they're models working for this company.
But that doesn't change the fact that this picture can make you happy.
This relates back to one of our previous talking points about identifying desires. People have the desire to be happy.
If you're able to explain through your ads how your brand can make this possible, it will increase your chances of getting people to convert.
Certain actions and behaviors happen as the result of an emotional response.
Marketers need to recognize this concept, and learn how to leverage consumer emotions into sales.
Build trust with your customers. Identify their desires.
Stimulate fear, envy, shock, creativity, and humor.
Be inspiring. Build anticipation. Entice kindness. Find ways to make your customers feel joyful and happy.
If you can stimulate these emotions properly, consumers will respond by making purchases.
How is your company driving sales by leveraging the emotions of your customers?
I'm a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers.
But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer?
And no, it's not because the developer implements changes to your site… they are just able to produce more traffic.
What's crazy about this is that it's cheaper in the long run than paying marketers.
Most of you know that I have an ad agency, Neil Patel Digital. And although I always want more big companies to pay us, typically a developer can generate you more traffic than I (or any other ad agency) can drive.
It sounds bad, but it's true.
Here's what I mean…
My traffic growth
I've shown you my traffic over time. You already know I get a lot of traffic, but, in case you forget, here's my latest traffic numbers:
In the last 31 days, you've helped me generate 1,864,246 unique visitors and 4,764,739 pageviews. That's not too shabby!
Even at my level, I still haven't tapped out as only 25.1% of my traffic is repeat visitors.
Now, can you guess how much traffic I had during the beginning of the year?
808,747 unique visitors.
So how have I grown from 808,747 to 1,864,246 in 10 or so months?
Well, one thing that helped was the purchase of the KISSmetrics blog. By combining both of the blogs together, I instantly increased my traffic.
It helped me generate an extra 510,442 visitors per month.
But that's not what I am talking about when I say developers can drive you more traffic with SEO.
There was another thing I did this year which really helped my traffic grow… more than the KISSmetrics blog purchase.
Can you guess what it is?
How much traffic does Ubersuggest generate?
I bought Ubersuggest back in early 2017, and I ended up merging the tool into NeilPatel.com in February 2018.
The moment I merged the tool into NeilPatel.com, here's what happened to my traffic (keep in mind the last month is on a partial month):
My traffic went from 808,747 to a bit more than 1,176,243 visitors a month between February and March.
The original Ubersuggest (version 1.0) doesn't look anything like what it looks today. It looked more like this:
The original tool cost $120,000 to acquire and $15,000 on development to clean up the code, add some simple features, and merge it into NeilPatel.com. In addition to that, I had API expenses that cost me around $2,000 a month.
That alone got me Ubersuggest 1.0.
Now I didn't have to buy the tool, I could have created something from scratch like my SEO Analyzer, which I am currently redoing and merging into Ubersuggest.
The first version of the SEO Analyzer cost me around $30,000 and since then I have continually spent more to improve it.
As you can see from the graph, the SEO Analyzer has driven me 435,115 unique visitors so far this year. And those visitors generated 3,143,220 pageviews.
The best part about the SEO Analyzer is that it is easier to maintain than my blog. It only costs $1,173 a month for hosting.
All in all, tools have generated me more consistent traffic than anything else. I don't have to worry about social media algorithms or Google updates… people just keep using them even when you stop putting effort into them.
How hard is to generate traffic through tools?
At this point, you are probably wondering how hard it is to market these tools. Because if you pay a developer, they probably won't just get instantly popular.
And you are right, they won't.
But it isn't rocket science. If you build something that is somewhat decent, it will naturally gain popularity.
All you have to do is write a blog post or two about your tool and just be patient. If you can get others to blog about your tool, it will, of course, help even more.
Just look at Ubersuggest. It has continually grown even though I haven't done much marketing for it till the last 30 days.
As you can see during the earlier months it kept growing in popularity just because I kept it up and running.
If you don't have an audience as I do, what I've found is people will mention your tool if you just email them. I know link building is tough, but not when you are giving away free tools.
You can search Google for list-based posts within your industry. Some of these lists will focus on or include other tools. Just email out people and see if they will mention your tool.
5 #SocialMedia Selling Tips By @benjaminspowell via @Social_Hire https://t.co/aNPL6ANdZW https://t.co/p4AQ68wYRS
Targeted Laser SEO provides SEO for surgeons, lawyers, and medical entrepeneurs, medspas, and spas. With an emphasis on local SEO and affordable SEO service packages for our clients, we are able to combine cutting-edge and innovative strategies to help our clients get ranked online in the most advantageous positions.