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As a business owner, you need to communicate with many people on a daily basis.
You're used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible.
Communication skills are also important in your personal life. You need to manage the relationships with your family and friends while running a company at the same time.
But how well are you communicating with your customers?
Effective customer communication is the backbone of your business. Your ability to communicate can make or break your marketing campaigns and determine whether you can optimize the customer experience.
You could have a great product, service, or promotion, but if you can't communicate these things to your customers, your business could struggle.
The Internet has made it possible for brands and consumers to contact each other from virtually anywhere at any time. You need to recognize this reality and use it to your advantage.
With so many different distribution channels at your disposal, it's imperative you apply your communication skills on all of these platforms.
I see this particular problem often when giving consultations to business owners. They know how to write a perfect email newsletter that converts, but their Facebook posts are awful. Or they have an awesome Instagram marketing strategy but struggle with blogging.
To be successful, you need to be able to communicate with your customers on all your distribution channels. I'll explain what you need to do to make this happen.
Create an authentic voice
Your communication style and voice need to be consistent across every channel.
This helps create authenticity. The majority of consumers don't think that brands are distributing authentic content.
Furthermore, 86% of consumers say authenticity is an important factor when determining whether they'll support a brand.
What does this tell you?
Your customers want you to be authentic. Establishing an authentic voice will give you a huge advantage over your competitors.
All your content needs to sound as if it's coming from the same person, even if it's not.
For example, you might write your blogs, but someone from your staff may be in charge of email newsletters. A third person could be responsible for your social media content.
There is nothing wrong with delegating tasks this way, but it can create a discrepancy when it comes to being authentic.
The best way to overcome this hurdle is establish some ground rules. Create a writing guide that everyone who produces content can reference.
Here are some examples of things you could include in this guide:
You can even take this guide one step further. For example, you could say that every piece of content you produce, whether it's a blog, email, or social media post, always needs to start with an inspirational quote.
If your writing is consistent, it creates authenticity.
That way when your customers engage with your brand on multiple channels, they'll feel they're listening to the same voice.
Monitor your comments sections
Part of having effective communication means being active on as many platforms as possible.
Your increased social media presence makes it easier for your customers to reach you. Don't worry-this is a good thing.
But if you're not constantly monitoring your comments, you're failing your customers when it comes to communication.
Social media is one of the top channels for consumers to voice their complaints.
Put yourself in the shoes of your customers. You've got to understand their thought process and mindset.
They just experienced some sort of problem with your business. It could have been related to one of your products, services, or employees.
On top of the issue, they took time out of their busy day to let you know about it by commenting on one of your social media posts. Even though this comment might be negative, it's still a good sign.
Why? You haven't lost this customer yet.
Research shows that 96% of unhappy customers don't complain. They just leave and don't come back.
If one of your customers is complaining via social media, you still have a chance to keep their business as long as you respond in a timely fashion.
Studies show that 84% of consumers expect a business to respond to their social media comments within 24 hours of posting.
But this also depends on the platform. For instance, 72% of users on Twitter expect brands to respond within an hour.
I know what you're thinking. How could you possibly keep track of all your social media comments each day while trying to run your company at the same time?
Those of you who don't have a social media manager or the budget to hire one need to take advantage of my favorite time-saving social media marketing tools.
Certain tools can notify you whenever someone comments on one of your posts. You can get these notifications on one platform instead of having to monitor each social site individually.
Segment your email subscribers
For your email marketing campaigns to be successful, you need to make sure you're delivering relevant content to your subscribers.
After all, your customers have different wants, needs, and preferences. It's nearly impossible to create content that can appeal to all your customers.
That's why segmenting your subscribers will improve your communication with everyone.
Here's a staggering fact you need to take into consideration.
A person who works in an office gets on average 121 emails a day. Assuming they work five days per week, that translates to over 600 emails per week and more than 31,000 emails per year.
Now, let's say you email your subscribers once a week, which is a reasonable assumption.
Your messages are just a fraction of a percent of the total number of emails your customers receive. If your content isn't adding value to their lives, they won't engage with it.
Surveys indicate that 73% of marketers say their top priority is to create more engaging content.
Segmenting your subscribers will make your communication with them more effective. Here's why.
Let's say you run an ecommerce clothing business. You ship products globally, but the majority of your customers are located in the United States.
Subscribers who are men living in Miami, Florida, shouldn't be getting the same emails as women living in St. Paul, Minnesota.
Emailing a promotion for bathing suits and tank tops in December to all your customers is not an effective way to manage your communication. But if you segment your subscribers, it will help ensure your marketing emails are more relevant to each recipient.
Add live chat to your website
As a consumer, I love using live chat. It's just so simple.
I don't need to pick up the phone, wait on hold, and talk to someone. It also saves me a trip back to the store. Plus, I buy so many things online that it's not even practical or realistic for me to visit businesses in-person after making a purchase.
Live chat makes things easier. As a consumer, I'm not alone in that preference.
In fact, 73% of consumers say live chat is their preferred method of customer service communication. This ranked as the top option.
Here's a look at the reasons why people prefer live chat:
If live chat makes your customers' lives easier and it's their preferred method of communication, why aren't you using it?
Some of you may just not know where to start. I get it. New technology can be intimidating.
But you need to be able to adapt and make changes if you want to survive.
Your live chat feature should be easily accessible on your website. Make sure you respond quickly to these messages. Your staff need to be knowledgeable and properly trained for this communication method to be effective.
If you need help setting this up, refer to my guide on how to provide better customer service by implementing live chat.
Use language your audience can understand
This relates to the concept of authenticity.
Your customers want to communicate with a person. It shouldn't feel as if they're dealing with a robot or some nameless and faceless brand.
Use language your audience can relate to.
Your content shouldn't sound like it's coming from a doctor or a lawyer, even if it is. Speak in terms your customers use every day.
Just make sure you keep it professional. I normally wouldn't recommend using slang, but there are times when it's OK if that terminology fits with your overall brand image.
For example, a company that sells surfboards might use terms such as rad, stoked, or gnarly in its marketing emails. This would resonate with its target audience as opposed to a formal greeting, like Dear Sir or Madam.
As far as the exact language you're using, that's a judgment call on your part. But I recommend keeping communication casual and conversational.
Make sure your brand message is clear
Why are you in business?
Outside of the obvious financial reasons, you must have other motivation for operating. You need to be able to tell your customers why you exist and how you can make their lives better.
That can be conveyed in your brand message.
But if you fail to communicate your message or if it's too ambiguous, you won't have a positive impact on your customers.
Here is a great example of a brand message from TOMS shoes:
Buying products from this company means you're helping people internationally.
TOMS helps provide those less fortunate with shoes, clean water, vision needs, and safe births. The company even supports a bullying prevention campaign.
The message is clear.
TOMS has a dedicated landing page explaining what they give, and the message is on other parts of its website as well.
You don't need to be a nonprofit organization or affiliated with certain charities to have a strong brand message.
For example, let's say you have a meal delivery service.
Your brand message can convey something along the lines of helping busy professionals eat healthy.
Once you're able to identify your brand message, make sure you can display it clearly on all your distribution channels.
Just like authenticity, consistency is also key when it comes to effective communication.
I mentioned earlier creating a guide to keep your writing style consistent on every channel. But you can take this one step further with all your promotions as well.
It all starts with your goal.
Before you run any type of marketing campaign, you need to clearly identify this goal. What do you want the result of this campaign to be?
It could be acquiring more website traffic, adding email subscribers, increasing your social media followers, or driving sales to your newest product.
Whatever your goal is, the easiest way to achieve it is by being consistent on all your channels.
If you run a promotion on Instagram, make sure your website shows the sale too. Otherwise, it can create confusion for your customers.
Take a look at this example from Jetblue:
The company posted this promotion on its Facebook page.
Its fall sale advertises flights starting at $49 one-way.
There are certain restrictions and conditions for the sale. Customers need to book their flights by a certain day and travel within a certain time frame as well. There are even a couple of blackout dates.
Either way, Jetblue clearly communicated this promotion in this Facebook post.
Now if customers navigate to its website, they'll see the consistency:
As you can see from what I've highlighted, the same sale is being advertised.
All the terms and conditions are the same, and the ad uses the same phrase, “Get going, Pumpkin!”
Even though the style, placement, format, and images differ on each distribution channel, the message remains the same.
In addition to improving the way you communicate with your customers, being consistent will ultimately help you increase conversions.
Know which channels your customers prefer
You need to be able to communicate with your customers on all your distribution channels. This should go without saying.
However, it's important for you to recognize which networks your customers are using.
Now you can prioritize this communication based on the platforms your customers prefer.
For example, let's say you segment your target audience with generational marketing.
After doing this, you've discovered that the vast majority of your customers are Baby Boomers. Now you need to figure out how to reach them.
Based on this research, it wouldn't make sense for you to focus on Instagram and Snapchat if you're marketing to Baby Boomers.
This would obviously be much different if you were targeting Millennials or Generation X.
You should still have active profiles on as many platforms as possible, but you need to know which ones are reaching your customers.
Communication is an important aspect in both life and business.
As a marketer, you need to be able to effectively communicate with your customers on all your distribution channels.
Learn how to create an authentic voice.
Monitor your comments on social media and respond to those customers, especially if they're voicing a complaint.
Segment your email subscribers to deliver the most relevant content to everyone.
Implement a live chat feature on your website.
Speak in terms your audience can understand. Make sure you clearly define and communicate your brand message across every channel.
Be consistent. Figure out which channels your customers use the most, and prioritize those means of communication.
If you follow the tips I've outlined in this guide, you'll be able to improve your customer communication tactics across all your distribution channels.
How are you leveraging your distribution channels to effectively communicate with your customers?
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Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? Yes. And no. Unfortunately, many marketers focus more on creating great content machines than creating great customer relationships and authentic brands. And this type of marketing just doesn't cut it anymore.
Over the years, some brands (possible constrained by resources and time) have reduced their content marketing efforts to simply churning out new content - be it blog posts, ebooks, or white papers. Instead of thinking of content as something that can help you rank better, you need to think of it as an opportunity to satisfy your audience's needs and answer their questions. Focus on providing a great experience to your clients - one that emphasizes quality over quantity, builds credibility, and creates awareness about what your brand aspires to.
All content - from the blogs you write to the lead magnets you create to your posts on social media - should be part of an overall marketing strategy that's working toward building an enriching experience. This will set you apart from your competitors and make a remarkable difference in the connections you create with your audience.
Here are some ways you can go beyond simple content marketing to provide a holistic marketing experience to your customers and visitors:
1. Build a Brand Based on Authenticity
Of course creating good content is of vital importance, but your aim should be to build a brand experience that's so compelling, relatable, and trustworthy that customers don't wait for you to come to them, they go looking for you.
At the heart of every great brand is the question, “What change does your brand create?” Is it just a product or set of products? Or is it something more? The difference you make in the lives of your customers is what will make your brand meaningful. Your aim should be to create a brand that your customers can be proud to be associated with.
Consider McDonald's. This 63-year-old fast food chain has made a huge effort to address any controversies about the ingredients they use. They're open about the quality and provenance of their ingredients, and they were the first chain to post calorie counts on all in-store menus.
Their most recent campaign showcased the brand's desire to connect with their customers in an open and honest way. They invited people from around the world to ask them anything, and they committed to answering all of their questions. This helped solidify McDonald's brand as transparent, authentic, and trustworthy.
Pro Tip: You need to love your brand before asking your client to do so. Your marketing team should know and like what you're selling, and this genuine enthusiasm will definitely go a long way in winning your customers' hearts.
2. Know Your Audience
To learn what will resonate best with your customers, you have to learn what makes them tick. And how do you find that out? We have a rare, golden trick for you to use. Listening. Listening to your customers can be done through a variety of means, ranging from collecting feedback via online surveys to conducting in-person or digital usability tests to seeing what customers search for, the comments they write on your social media posts, and, of course, from listening to customer service calls.
Now let's take a look at Ikea. In response to a Facebook fan group called 'I wanna have a sleepover in Ikea,' which had over 100,000 members, Ikea actually hosted a sleepover in its Essex store for 100 lucky members! The winners were pampered with free manicures and massages, and even had a bedtime story read to them by a reality TV star! Ikea fulfilled their clients' wishes and, more importantly, established themselves as a brand that listens to its audience.
3. Get Personal
There's a popular quote by Maya Angelou that says, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
The same applies to your audience. It's important that your visitors and customers feel that they're treated as individuals and not as numbers in a tally. Personalization might require a little effort, but it goes a long way to ensuring that your clients feel valued. Try using content that's interactive, strikes up a conversation, and directly uncovers their needs and problems.
Check out this quiz, for example. It's a great example of how directly answering your audience's questions (in this case, the audience consists of students who are looking for the best college) allows your business to garner their trust. It's simple, really.
All buyer journeys begin as a quest for answers, and your job is to answer them. Here are some tips on how to create effective interactive experiences.
4. Make Interaction Easy
You have to be accessible and easy to work with. It's important that your clients feel that you are there for them, and thankfully, there are a multitude of ways through which you can achieve this:
We all know that technology is a two-edged sword, so use it wisely.
The website of GrooveJar, a startup that works to improve website traffic conversion, (not surprisingly!) covers all of these points and more. They have a clean, navigable layout, easy-to-understand CTAs, and most importantly, they have all important information placed above the fold so that it's easily visible to their website visitors. The icing on top are components like the easy-access reviews in the bottom left corner and the chat box that provides instant information and assistance to visitors.
5. Under Promise, Over Deliver
As a marketer, it is vital that you follow through with everything you promise. When a brand follows through, it proves that they are authentic, and fosters trust and connection. The No. 1 way to do this is to keep your word. When you deliver and fulfill your promises, you earn the loyalty of your clients. Avoid making unrealistic promises to impress your clients or imposing unrealistic deadlines that your team cannot meet. Just be honest, and deliver.
A great example of this can be seen in Toyota, the world's largest automobile maker, and an industry trailblazer. They achieved this status by constantly coming through for their clients. With their brand promise that “nothing is so good that it cannot be made better,” the company has always strived, and succeeded, in constantly improving their output. Because of Toyota's focus on quality and relative affordability, customers tend to stick around for life.
6. It's about the Experience, not the Words
“You say it best when you say nothing at all.” Ronan Keatings sure knew what he was talking about!
True magic happens when brands put customers in an immersive branded experience. Via experiential marketing, you stir genuine positive emotions and get to connect with your clients in a big way. By creating experiences that are participatory, hands-on and tangible, you offer your clients a real-life invitation to engage with your brand.
Take a leaf out of Lean Cuisine's book. As part of its #WeighThis campaign, Lean Cuisine curated a gallery of "scales" in New York's Grand Central Station and invited women to "weigh in."
Here's the catch: The scales were actually small boards where women could write down how they really wanted to be weighed. And rather than focusing on their weight, the women opted to be measured by things like caring for 200 homeless children each day or being the sole provider to four sons. Notably, none of the participants actually interacted with a Lean Cuisine product. In fact, no one was really asked to do anything - the display was enough to entice people to stop, observe, and then, voluntarily interact.
By focusing on the experience and not the words, Lean Cuisine created an interactive experience that helped their audience focus on their accomplishments – instead of weight – while quietly displaying their brand's beliefs and aspirations.
Pro Tip: Create a branded hashtag that participants can use to share the experience on social media. Then, make sure you've integrated an online element that allows people to participate when they learn about it this way.
7. Be Proactive
Being proactive shows that you're always looking out for your audiences' best interests. Little things such as sending your attendees an agenda in advance of an event or asking for their input afterward is a great way to add value. You need to put energy into generating content and securing media hits, but also into making your clients feel comfortable and cared for.
Trader Joe's is a brand known for its great organic products and reasonable prices, but what's exceptional is just how far they would go for their customers. For instance - for a snowed-in customer in Pennsylvania, not only did the brand agree to deliver directly to the man's home, they suggested items that would fit perfectly with his special low-sodium diet. Despite the weather, the food was delivered to the customer's house free of charge in less than 30 minutes. Now that's service to remember!
Pro Tip: Your team is a strong component of your brand. From the marketing to the sales division, train your team to work together to create an overall positive experience for your audience. Every contact point is an opportunity for you to restate what you are all about and make them feel valued.
You can control the message that your brand cares about its audience, its products, and the world. You control how authentic you are, the quality of your marketing, and the value that the customers get from your product. The need to build a holistic marketing strategy that goes beyond basic content marketing is not an option, it's an indispensable need. Are you ready to start working toward it?
The time has finally arrived. We're living in the era of artificial intelligence.
It sounds crazy, right?
To the average person, artificial intelligence doesn't seem like a reality of our everyday lives. They associate AI with movies when robots take over the world.
While we're not quite at that point, artificial intelligence is very real.
From a marketing perspective, we need to recognize this reality and plan accordingly.
In fact, artificial intelligence ranked high on my list of the top marketing trends to look for in 2018. As we reach the final quarter of the year, this prediction has held true.
If you are unfamiliar with AI, let me explain. By definition, artificial intelligence is the ability for computers to perform tasks that would ordinarily require human intelligence.
Some examples of these tasks include:
While we may be ready for computers to translate a language, it's the decision-making abilities that bring AI to the next level.
I know what some of you are thinking. You have a simple business operation, why should you care about AI?
When comparing companies already using artificial intelligence, the top-performing brands are more than twice as likely to use AI for marketing purposes.
Businesses are using this technology to increase sales by personalizing the customer experience.
Over the last five years, jobs requiring AI have increased by 450%.
Artificial intelligence is here to stay. It's trending upward, and you need to be prepared to handle it if you want to be successful. I've identified the top 12 marketing skills you need to survive in the AI era.
Adapt or die.
If you don't adapt now, you'll fall behind your competitors and put your business at risk of failure. Just look at how many people are currently using AI and how many are planning to use this technology in the future:
As you can see from this graphic, AI is the fastest growing marketing technology with an anticipated year-over-year growth of 53%.
In my work with business owners, I've seen different personalities. Stubborn and closed-minded have a more difficult time growing their businesses.
When it comes to AI, you need to have an open mind and be willing to adapt if you want to succeed.
Don't be stuck in your old ways. The mentality of “if it's not broken, don't fix it” is the wrong approach to take when it comes to new technology.
If you're not willing to adapt to the latest trends today, you won't be able to survive tomorrow.
As a business owner and marketer, you know how important communication skills are for a successful business. You need to be able to communicate well with your employees, customers, and everyone else you encounter on a daily basis.
But in the age of AI, communication is more important than ever.
Here's why. AI may eventually replace some of the human elements of your business.
For example, maybe you're using AI to help you provide better customer service by implementing live chat on your website.
However, you don't want your customers to feel as if they're losing that human touch. You still need to be available to communicate with your customers.
You can't rely on the implementation of AI to handle this for you 100% of the time.
While the technology behind AI is groundbreaking and remarkable, it can't duplicate an actual human response.
You and your team still need to be accessible. Customers should be able to pick up the phone and talk to a real person if they want to.
3. Budget allocation
Implementing AI technology in your business won't necessarily be the most inexpensive investment you ever make.
This could be why some of you have been hesitant to add artificial intelligence to your business. You're not alone.
In fact, the high cost is the number one reason why brands aren't using AI marketing solutions:
I don't want to sound corny, but there's a relevant age-old saying I'm sure you've heard before:
It's the truth. Sure, the initial costs of implementing AI marketing solutions may be intimidating at first. But that's why you need to have great budget allocation skills.
Don't cut corners when it comes to new technology adoption. Find other ways to reduce costs so you can pay for AI solutions.
4. Ability to analyze big data
Depending on what you use AI for, there is a good chance you'll be presented with lots of data.
Studies show 29% of brands that have adopted artificial intelligence use it to perform automated data analysis. And 26% use the technology for automated research reports and information aggregation.
An additional 26% are using AI for operational and efficiency analysis.
These applications will result in lots of data for you to analyze. You need to be comfortable doing that.
There are different layers to artificial intelligence:
Machine learning and deep learning are two concepts that are within the scope of your AI marketing strategy.
But the deeper you go, the more data there will be to analyze.
The computer is only as smart as it's programmed to be. Decisions will ultimately be up to you, depending on how well you can analyze the information you're presented with.
While coding isn't a requirement for AI, a background in and general knowledge of coding will definitely help you.
This also helps with your budget, as discussed above. Don't pay someone else to do something you can do yourself.
If you know how to code, you can set up the data you want to analyze. You can program the data sets, data sizes, and sources for whatever you need the AI to compute.
Many times, AI is used to identify patterns. If you have some coding background, it will be easier for you to understand that.
Those of you new to this should read through some marketing forums and learn from others in the same position as you.
View code samples and video tutorials online about basic coding.
You can even sign up for online coding classes through platforms such as Codecademy.
As you can see, this resource offers different coding options to learn.
While any of these would be helpful for your general coding knowledge, the data science coding would be the most relevant for your AI implementation.
6. Content creation
As marketers, we've been saying “content is king” for years now.
The basic idea behind this concept is to create content that appeals to search engines that will ultimately reach the consumers. Your entire marketing strategy lives and dies by the content you produce.
Adding AI to your business doesn't mean you need to stop your content creation efforts.
Keep doing the things that put you in the position you are today. Don't put all your eggs in the AI basket.
Improve your existing content production efforts through:
Use artificial intelligence to help you make your content even better. For example, some brands are using AI software to create Facebook advertisements aimed at different audiences.
This type of process would take humans much longer to complete. Come up with other ways to leverage AI to boost your content strategy.
Whenever you implement new technology in your business, security always needs to be a priority.
Over the past few years, many big companies had security breaches, which severely damaged their reputations. If you develop a reputation as a brand that can't protect your customers' information, it could put you out of business.
Consumers are concerned that AI may compromise the ability for businesses to protect their personal information.
You need to take proper measures to make sure all your data is secure.
Put everyone's mind at ease. Run marketing campaigns and promotions advertising your secure process and your emphasis on customers' digital safety.
As I mentioned above, AI will gather lots of data for you to analyze.
But unlike humans, computers don't have a conscience. So it's up to you to be ethical when it comes to what you do with all the information you collect, which is relevant to my previous point about protecting customer data.
Yes, you want to protect the information from hackers and anyone looking to steal, exploit, or cause harm to others. But you also need to protect this data from yourself and other marketers as well.
Use AI to improve your marketing efforts, but don't do anything that will cross the line when it comes to the usage of the information you collect.
9. A competitive spirit
Marketing is a competitive game.
There is always a constant battle between your company and the other players in your industry. Consumers have lots of money to spend, but you need to make sure they spend those dollars at your store and not the shop down the street.
As you add artificial intelligence technology to your business, the competition will continue to heat up.
You need a competitive spirit and mindset to survive.
Studies show 84% of marketers agree AI will help them gain or sustain a competitive advantage.
Is your competition currently using AI?
You won't know unless you do your research. Take advantage of my favorite helpful tools to monitor your competitors.
10. Delegation and time management
When it comes to jobs involving labor, new technology and machine advancements can mean trouble for employees worried about their jobs being replaced by a machine.
But artificial intelligence doesn't necessarily automate or replace a person's job.
Instead, it automates specific tasks.
You need to recognize how such automation can benefit your business. Then use that information to delegate tasks to your employees accordingly.
Don't assign a task to a person that a computer can do.
Once AI replaces a certain task, you need to find ways for that person who used to do it to spend their time wisely.
Artificial intelligence can help you increase employee productivity if you can implement it properly and find the most efficient ways to delegate new tasks.
11. Thirst for learning
To thrive in the AI era, you need to have good learning skills.
As I said earlier, there are different layers to the ways you can take advantage of this technology. There are many unique elements associated with artificial intelligence:
Conduct your own research on this technology to further your knowledge.
Attend classes. Take advice from experts. Listen to people who are teaching you how to use the software.
Don't approach this new technology with the notion that you know it all because you probably don't. Even if you have a high level of education, you're new at this unless you studied AI.
Plus, it's worth mentioning that technology is constantly evolving.
Maybe some of you have a firm grasp of AI today. However, things may change in the coming years and decades.
Those of you who have an eagerness to learn will have an advantage over everyone else.
12. Big picture mindset
In this moment, does your business need AI to survive today?
Probably not in the same way things such as Internet access, a website, social media, and the ability to process credit card payments impact your survival.
If you don't need AI today, it may be hard for some of you to justify jumping on board with this technological advancement.
But you need to look at the big picture. As you can see, we're trending in that direction. It's in your best interest to get familiar with AI now and figure out how it can benefit your business in the future.
We're living in the era of artificial intelligence.
Marketers need to recognize this and leverage the new technology to their advantage.
If you're not using AI right now, it's not too late to start. But I recommend starting this process sooner rather than later. Otherwise, you're at risk of falling behind your competition.
There are certain skills that will give you an advantage and help you survive in the age of AI.
Refer to the list I've created here to help make sure you adopt these marketing skills if you haven't done so already.
How is your business currently using or planning to use AI to improve your marketing solutions?
I promised you months back that I was going to release a newer, better version of Ubersuggest for free.
And can you guess what?
I just released it!
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