Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren't working. So the try organic posting. But, Facebook organic reach is hovering at just 2%. Social media traffic in general? It's half of what it was just a few years back! What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Email marketing is great… …if you can reach prospects through the noise of the 121 emails they get daily (not including promotional ones). So, what's left? Search engine optimization? With 55% of marketers saying that growing their website traffic is their number one priority, it's becoming more competitive than ever before. More specifically, 61% stated SEO and building their organic presence as their top project. Every single modern advertising method is going through the same cycle of conception, testing, success and inevitable saturation. Meanwhile, we've completely ignored dozens of old-school marketing tactics, getting caught up in the inbound noise. We've left them in the dust where “they belong.” But they're making a resurgence. Here are four old-school tactics that are making a comeback in this currently saturated landscape. 1. Direct mail produces massive average ROIDid you know that the average American worker gets over 120 emails every single day? That's just for work. That's not including the 49.7% of emails that people get, which is filed under their spam or promotional folders. People are getting hundreds of them a day beyond just work. And they're sending 40+ business emails daily. According to the Washington Post, the average person spends 4.1 hours every single day on their email account. That adds up to more than 20 hours weekly. Using their online calculator, you can plug in simple numbers and get estimates of how many hours you will write work emails for in your entire lifetime. It's safe to say the data is shocking. Even 79% of people say that they check their work email on vacations. I know I'm guilty. It's hard not to. So, why does all this matter for old-school marketing tactics? Because it proves the point that email is more saturated than ever. And it shows a clear distinction between work emails and promotional emails. People are ignoring promotions because they are already spending 20+ hours weekly on just business emails. So all of your outreach emails to land leads, prospects, and sales are barely getting noticed. People aren't checking them. Not when they have 120+ business emails to respond to. Breaking through the noise is becoming harder and harder. A fool's errand. Sure, if you can do it, it can pay off big time. But with the current amount of saturation, it's time to think of different ways to get attention. And with direct mail, you can do exactly that. Direct mail? I know what you're thinking, is this a joke? Absolutely not. In fact, the statistics proving it's worth will shock you. Let me explain: First, direct mail volume, as in the amount of direct mail sent, has declined heavily over the last decade: Wait, Neil, I thought you were going to tell us good news? While the decline in direct mail usage might seem like a negative, it's the exact opposite. Why? We're trying to avoid saturation. In fact, the fewer people sending direct mail, the better. It means less competition for you. According to the DMA, direct mail is thriving still. Over 100 million adults made a catalog purchase in 2016. And of those who receive catalogs, 42% read them. That's a high open rate compared to emails. Well, what about direct mail response rates? They average at 5.3%. Compare that to email and PPC marketing that average at just 0.6%. To add to its efficacy, 70% of people think that direct mail is more personalized than online interactions. So, what about return on investment? The average ROI ranges from 15-17%. You can bet that if you put hard work and effort into direct mail that you'd be seeing double that ROI, too. Overall, the average response rate is 10-30x higher than digital efforts. Don't believe what people tell you about direct mail. It's far from dead. While it may be outdated compared to online methods, the data proves it's worth. In a recent case study, Intronis, a cloud backup and data protection company, implemented direct mail efforts to reach big clients. Why? Because Aaron Dun, the Chief Marketing Officer of the company was struggling with saturation. He couldn't reach the prospects he needed through typical marketing channels. There was too much noise and too many competitors vying for attention. Instead, he sent multiple direct mail pieces to each client in attempts to drive phone call engagements with his sales team. Outlining his target prospects, he was able to ensure that his message was received. The direct mail piece consisted of an Atari replicated unit, and a sticker saying “Intronis got game.” Prospects who responded to the direct mail via phone or email outreach got pushed further down their funnel. They were targeted for a second campaign, upgrading them to a new gaming system like a Playstation or Xbox. Going even further, qualified prospects that were close to converting were sent $200 steakhouse gift cards. It's safe to say that they went all out. But the result was worth the high cost of acquisition: They generated a 35% conversion rate on their target outreach list. With an initial group of 50 leads, they got 50% of them to schedule a 30-minute sales call with the sales team. 22% of the 50 target prospects converted into full-time customers. Overall, their return on investment was 700%. I know what you're thinking: I can't spend $10,000 on a direct mail campaign. But let me ask you this: why not? What if you generated a 35% conversion rate and those customers spent thousands with you over the course of a year? Then your acquisition costs wouldn't matter. That's exactly what happened to Intronis. Dun said: “We're willing to invest a little more in the acquisition of those customers because our expectation is that they are going to spend more with us. And, by and large, that has been the case.” By focusing on lifetime value, they allowed themselves to spend more on acquisition, making a direct mail piece that would knock competitors out of the park. And it clearly worked. Want to see the full story? Check it out: This isn't some one-off success, either. Conversion Fanatics, an SEO company, used direct mail to generate a 25% response rate and dozens of big-ticket clients. Direct mail works and loads of companies are finding success with it. You just have to get creative, think outside the box, and only focus on targeting big clients that would heavily impact your yearly revenue. 2. Use account-based marketing for big clientsEvery marketer thinks they know “personalization.” They slap a few [fname] brackets on their emails and call it a day. But we all know that's not real personalization. Using someone's name at scale is bottom of the barrel personalization. In fact, it's just respect and common behavior. It's a weak attempt that customers see coming from a mile away. Just because you've used their name doesn't mean they will buy from you. Not unless you use real personalization. And data shows that the majority of customers prefer personalized offers. Cookie-cutter marketing tactics won't work in this saturated environment. And it's definitely not going to stand out or build brand awareness. Instead, you should be using account-based marketing. While it's not directly old-school, it actually is: Before the Internet, you had to talk individually to potential accounts. To woo them. To build real, one-on-one relationships. And that's what ABM is all about! So, what exactly is it? ABM flips the typical funnel on its head: Where inbound marketing seeks to follow a buyer's journey from awareness to purchase, ABM instead identifies targets beforehand. You qualify prospects upfront, ensuring that you don't waste money when your leads drop off further down the funnel. You only target the best of the best and set yourself up for big wins and big clients. ABM is a fundamentally different approach than standard inbound marketing campaigns. With inbound, you are focusing on casting a massive net and roping in as many leads as possible. With ABM, you focus on accounts as their own individual market. This allows you to get extremely personal and build actual relationships with each prospect or target account. Instead of blasting out email campaigns that aren't personalized based on each prospect's wants and needs, hoping to land a few percent, you send out individualized campaigns that directly tap into each account's pain points for maximum impact. Every marketing campaign you send is laser-focused on one account and their business. Optimizely is a perfect example of this strategy in action. At a marketing conference, they unveiled their strategy of ABM and how they targeted 26 different accounts: Using dynamic landing pages, they optimized each one for a different account. For example, in the image above, they targeted Microsoft as their own market. Meaning Microsoft got a fully custom experience directly targeted to their specific wants and needs, rather than a generalized idea of those pain points. Using that approach, they saw a 117% jump in account signups. According to a survey, 97% said ABM had a higher ROI than other marketing mediums. On top of high ROIs, 84% said it improved relationships between clients and their company: While ABM isn't exactly old-school, it's built on old-school foundations of actually talking to clients and servicing their individual needs. To the days when business lunches were key to success. According to Marketo, the average returns for B2B ABM are huge. Using personalized campaigns for target accounts, you can expect 33% conversion rates. Plus, your qualified lead gen rate will explode: ABM is the go-to tactic that mimics old-school marketing with new-school efforts. It follows a traditional model of a few key steps:
Once you've done those three steps, you can start to build real relationships that drive massive sales for your business. Account-based marketing is thriving using old-school principles. Combine it with direct mail and you're on your way to building a huge business. 3. Attend a conference prepared for sellingAttending conferences used to be an amazing way to build connections that produced leads and sales. It's just like account-based marketing: you focus on a small list of people that you want to talk to in hopes of bringing in new business. It's old-school. It's the classic way of business that's all but been destroyed by inbound marketing. But now when you bring up the idea, most people see it as a waste of time and money. That couldn't be farther from the truth. Most people just don't do conferences right. They don't have a plan. They don't have specific goals, objectives, and ways of reaching them. Or they see it as too expensive. But remember: Nothing is too expensive if your potential ROI outpaces your acquisition costs. Spending $10,000 on a conference and business dinners is a no-brainer if you are likely to land five new clients, each paying you thousands a month. By using a combination of direct mail, events, and telemarketing, one company generated a 300% ROI, landing 140 new clients. HubSpot's “unbooth” at Dreamforce generated 2,300 new leads and 362 product demos. Attending conferences works. You just have to come in ready and with a plan. To start, begin by looking for conferences in your area. Simple Google searches can net instant results for events in your niche: For example, the first link gives me an interactive map of where the upcoming marketing conferences are being held: It even provides a direct list of information including costs, direct location, description info, date range and website links: Next, click on a conference that you think you'd want to attend or could attend for cheap in your immediate area. For example, I selected the IBM Think 2018 conference in Las Vegas: Directly on their website, you can start to look for sponsors and partners, giving you a clear idea of what types of companies will be attending: With the sponsor list, I found an entire goldmine of company data: From premium sponsors to multiple level sponsors, I can see exactly what companies are attending. This single conference has hundreds of sponsors: From smaller companies to massive accounts like Salesforce. Now that you know exactly who's attending this conference based on sponsors alone, you can start to research each company individually, seeing which ones are a good fit for your business. For example, let's say you have a SaaS tool. You sell heat mapping technology and want to land some big-ticket clients at this event. You could use a site like BuiltWith, to analyze what software each company on that list uses: Maybe they are even using your competitor. You can then leverage this information into a sales pitch, undercutting them and potentially landing yourself a game-changing client. Repeating this process of research based on your own company and product, you can identify exact targets to make connections with at the conference for big returns. 4. Pick up the phone and start dialingIn October of 2016, mobile and tablet traffic online passed traffic from desktops: This historical change to the way we thought about Internet traffic has some serious implications. Currently, 51%+ of traffic is now mobile and tablet based. More than 50% of Google searches are done on mobile phones. Almost all Facebook browsing is done with mobile apps, too. The fact of the matter is, mobile traffic is exploding. And mobile searches lead to phone calls. A new report found that 75% of phone calls to a business come from smartphones. Mobile search is the main driver of calls out of any medium or source: Now is the time to start picking up the phone and start dialing. The old-school medium of phone calls is making a resurgence. And the numbers are positive. That same report found that calls have, on average, 30-50% conversion rates. That's virtually unheard of in most other mediums. And current marketing technology for phone calls is outstanding. One of my favorite tools to use to integrate old-school efforts of phone calls to online efforts like landing pages is CallRail. Using CallRail, I can track each visitor on my site individually, generating a diverse profile of information from their phone number to location and their exact web session: Meaning I can tell what pages drove interest. Which ones sparked a desire to browse more. And most importantly: what products, services, or content topics kept them on my site. All of that data is invaluable in marketing. It helps you sell with ease as you can quickly address pain points without asking tiresome questions. By using CallRail's Keyword Pool feature, every visitor on your site gets their own phone number, tracking their page views, keywords and interest: With a tracking number, users that call into your business will be recorded on your dashboard with all of their information, too: Now all that's left for you to do is pick up the phone and start dialing. Contact your customers and reach them on a medium that converts well. Use your data to your advantage. Knowing their browsing history will give you clues into their interests and even their funnel stage. For example, are they a return visitor? If so, how many times have they visited your site? Data shows that on average, users take 7-13 touches to become a lead. Next, look at their specific history. For example, are they just reading your blog posts? If so, they are likely still at the top of your funnel. They are becoming more brand aware with each visit. If they start to view product pages and pricing or click on lead magnets, you can tell they are further down your funnel, nearly ready to convert. Phone calls are a great way to connect with prospects. In fact, according to State of Inbound, the most successful channel to connect with prospects is via phone: And that goes for every single level of seniority in your company. Phone calls can help you drive tons of sales, even in 2018. ConclusionOnline marketing promises the world at our fingertips. We click a few buttons, flip a few virtual switches and campaigns are live, published to the masses. But soon, the traffic stops. Or it simply “doesn't work.” Why? Saturation. As tactics start to become commonplace, they produce diminishing returns. What worked five years ago doesn't work with as much efficiency today. You can't run a banner ad and expect everybody to click it. Meanwhile, we've all but neglected old-school methods like direct mail, account-based marketing and more. But that's actually a good thing. With everybody focused on inbound tactics, old-school ones aren't as saturated as they once were. In fact, customers are more receptive than ever to them. To get started, consider running direct mail campaigns. They produce a 15-17% ROI on average. The average response rates are 10-30x higher than digital efforts. Combine that with account-based marketing and you'll be landing big clients in no time. Consider attending a conference. They are still alive and well. If all else fails, pick up the phone and start dialing. And most importantly of all: Tie back old-school methods with new-school efforts like landing pages. Sometimes, the old, forgotten marketing tactics can produce the best results. About the Author: Neil Patel is the cofounder of Neil Patel Digital.
0 Comments
Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social3/16/2018 Social Networking Platforms' User Demographics Update 2018 – The most widely-used social media platform in the US isn't Facebook. It's YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek Why Consumers Leave E-Commerce Sites and Apps Without Purchasing – An item's price and its shipping costs, along with not being able to find the right item are among the top ten reasons why consumers have abandoned a brand's online shopping system, according to an Episerver report compiled from a survey of over 4,000 consumers worldwide. Ayaz Nanji of MarketingProfs takes a look at this report in his recent piece “Why Consumers Leave E-Commerce Sites and Apps Without Purchasing.” Marketingprofs Twitter may eventually let anyone become verified – Someday Twitter may allow any user to get a verified account, If the intentions company chief executive Jack Dorsey recently made come to pass. During a recent livestream Dorsey expressed a desire to allow more Twitter users to achieve the blue checkmark giving to verified profile, as part of a goal to increase openness through the firm's health metrics proposal. Colin Lecher explores Dorsey's statements in his recent article in of The Verge, “Twitter may eventually let anyone become verified.” The Verge Twitter moves to boot meme stealers and accounts that force tweets to go viral – Twitter has taken suspended the accounts of several users with hundreds of thousands and up to millions of followers in an attempt to counter so-called “tweetdecking” and other methods for gaming the firm's current system. Adam Rosenberg takes a look in his Mashable piece, “Twitter moves to boot meme stealers and accounts that force tweets to go viral.” Mashable Gen Z is quitting social media in droves because it makes them unhappy, study finds – Generation Z consumers may be spending less - or in some cases no - time on social media, because the platforms can make them unhappy, according to recent research from Hill Holliday, despite nearly 80 percent of participants in the study noting generally more benefits than drawbacks to social media site use. Oliver McAtee takes a closer look in Campaign US's “Gen Z is quitting social media in droves because it makes them unhappy, study finds.” Campaign 'An engineered feel-good factor': Why autoplay video will persist – Autoplay video ads may be one of the industry's biggest collective sins yet are not likely to go away anytime soon, according to a survey explored by Lucinda Southern in her recent Digiday piece “'An engineered feel-good factor': Why autoplay video will persist.” Digiday The 5th Wave Of Branding: Brands That 'Do' – The latest insight into five waves of branding first begun by emotional branding pioneer David Ogilvy are being continued and expanded in Ogilvy & Mather chief executive Miles Young's newly-released “Ogilvy on Advertising in the Digital Age.” Joe Mandese takes a look at some of the book's new research in MediaPost's “The 5th Wave Of Branding: Brands That 'Do'” MediaPost Why So Many High-Profile Digital Transformations Fail – Harvard Business Review examines the failure of several high-profile firms to successfully implement meaningful digital transformations, laying out the lessons we can learn from strategies that didn't pay off. Thomas H. Davenport and George Westerman explore the details in “Why So Many High-Profile Digital Transformations Fail.” Harvard Business Review AI, Content & Search: 5 Macro Market Trends for Micro Marketing – AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today's online selling puzzle, each explored in the new piece by Andy Betts in Search Engine Journal's “5 Macro Market Trends In AI, Content & Search.” Search Engine Journal Google Images update: Captions added to images, pulled from the page title tag – Google Images has moved to show captions alongside mobile search results, and Michelle Robbins of Search Engine Land takes a look here. Search Engine Land Google search results page displays answer without any search results – Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Search Engine Roundtable On the Lighter Side:
Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg TopRank Marketing (And Clients) In the News:
Be sure to check in next week when we'll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.
© Online Marketing Blog - TopRank®, 2018. | The post Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social appeared first on Online Marketing Blog - TopRank®. It's no secret that people from different generations have different values, mindsets, and behaviors. As a business, you've to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought process, it's an ineffective strategy. It's much more effective to segment your marketing campaigns based on different generations. Don't try to reach Millennials and Baby Boomers with the same advertisement. Rather than speaking to both of these generations, you're campaign will end up being a complete miss. I created this guide to show you how you can use behavioral analysis improve your marketing campaigns. By segmenting your target audience, you'll be able to enhance customer engagement and increase conversions. I'll explain the differences between:
Understanding how these different generations think and behave will ultimately help you improve the customer experience. This is valuable information for every business because your customers fall into one of those generational categories. Depending on the size and scale of your company, you may even have customers from several of these generations. While other businesses may be in a niche category and only be targeting one of these market segments. Regardless of your situation, this analysis will help improve your business. Here's what you need to know about each generation. The Silent GenerationPeople who were born roughly between 1925 and 1942 are members of the Silent Generation. This generation is also known as the “Lucky Few.” This group of individuals is patriotic. They grew up living and serving during World War II, the Korean War, and the Vietnam War. As far as their racial makeup is concerned, 78% of the Silent Generation is white. The majority of them did not pursue higher education. In fact, only 20% of women and 32% of men in the Silent Generation of a Bachelor's degree. They focused more on working and earning money, as opposed to going to school. That's because their parents grew up during the Great Depression, so this group learned the value of a dollar. While companies may overlook the Silent Generation because of their age, there are still over 28 million of them alive today. So how can you reach them? You can still use digital marketing tactics to target the Silent Generation. Nearly 60% of people over the age of 65 are active on the Internet, and almost 90% of them use email. The majority of their digital consumption is done on a computer. Research shows that only 22% of senior citizens own a smartphone. If you're targeting the Silent Generation, you can also use more traditional marketing tactics like print media. They grew up reading newspapers, so they're used to this. Make sure that you create big advertisements with large font. You want to make sure that it's easy for them to read. Don't use colors that are too bright and difficult to see. Try to come up with a campaign that speaks directly to them. For example, look back at some of the information that we previously discussed. You could use an American flag, or other patriotic symbols to get their attention. Try using keywords like “how to save money” and put emphasis on the deal that you're offering. Television is one of the best ways to reach the Silent Generation. Studies show that this group watches more than 51 hours of TV per week. While this number is staggeringly higher than other generations, it also suggests that they aren't skipping over commercials. Baby BoomersBaby Boomers were born after World War II. While the dates of their birth aren't exact, anyone who was born during the mid 1940s to early 1960s falls into this category. This generation really wants to get a great value out of their purchasing decisions. So if you're targeting Baby Boomers, you've got a great chance to upsell your existing customers. But with that said, these upsells have a greater chance of success if they're pitched in person or over the phone. As Baby Boomers enter and approach their retirement years, they are more financially stable. So they may be willing to splurge a little bit more when it comes to their spending habits. Baby Boomers are loyal to their favorite brands. This is especially true for specific industries, such as household goods, health, beauty, food, and beverage. Although Baby Boomers are considered to be an older generation, it doesn't mean that they don't have an active Internet presence. Even though they prefer to speak to someone in person, they still spend time shopping online. In fact, 70% of Baby Boomers make a purchase on Amazon at least one time per month. More than half of Baby Boomers use the Internet for 15 hours per week. This generation is a great target audience because you've got so many options to reach them. They will still come to your physical store locations to speak to your customer service representatives, but they're also willing and able to shop online. So as a marketer, you've got the best of both worlds here. Even though Baby Boomers will shop on your ecommerce store, it's unlikely that they'll do it from a smartphone or tablet. Only 13% of Baby Boomers use smartphones to shop online. 18% of them use tablets for ecommerce shopping. So if you're trying to target this generation through mobile marketing tactics or push notifications, it won't be effective. Your best bet is to focus on their experience navigating from a laptop or desktop computer. They conduct research before rushing into a purchasing decision. So you're not going to have much luck trying to target impulse buyers from this group. When it comes to their online habits, Baby Boomers are doing much more than just shopping. More than 82% of this generation has at least one social media profile. You definitely need to use your social media marketing strategies to drive traffic to your ecommerce landing pages if you want to effectively target Baby Boomers. Just make sure that you've got plenty of information about your products and services available online. This will make it easier for them to conduct research. It's also a bonus if you make it easy for them to contact your customer service team over the phone or in person. Generation XGeneration X is commonly referred to as Gen X for short. They were born between the mid 1960s and early 1980s. This is a family oriented group of people who definitely enjoys new technology. People from Gen X lived through important historical events and the civil rights era. With such a large age difference between the oldest and youngest members of Gen X, it can be tricky from a marketing perspective. The oldest people from Gen X have some traits that are very similar to the Baby Boomers that preceded them. While the younger members behave more like Millennials, which we'll discuss shortly. Regardless of their age, one thing that's common across the board for this generation is their dependence on credit cards. 76% of Gen X got their first credit card by the time they turned 24. As a result, they're used to carrying around credit card debt. As you can see, less than half of Gen X pays their credit card bills in full. But with that said, this generation still has the reputation for being financially responsible and independent. That's because Gen X has other debt to worry about in addition to their credit card bills. The average mortgage debt for Gen X is $144,000. This number is 60% higher than the generations preceding them. From a marketing perspective, you've got to use this information to your advantage. They are homeowners who use credit cards. So your marketing campaigns should encompass both of these elements. MillennialsMillennials are also known as Generation Y. They were born between the mid 1980s and mid 1990s. According to the Pew Research Center, as of April 2016, Millennials exceeded Baby Boomers in terms of population size in the United States. Compared to previous generations, Millennials are more conscious of the world around them. They like businesses that care about the environment and giving to people in need. In fact, nearly half of Millennials are more likely to buy something from a business that contributes to a greater cause. 37% of this group said that they would even be willing to spend more money on a product or service if it meant that it was supporting a cause that they believed in. This generation has adapted to technology much earlier and faster than previous generations. 56% of Millennials are the first people to try out a new form of technology. They love creating content and posting original photos and videos on the Internet, especially on social media platforms. Millennials want entertainment from brands. They also want to be part of the creation process and they love to have their feedback heard. More than two-thirds of Millennials want to provide feedback to a brand, whether or not they had an enjoyable or poor experience. This generation loves to travel. How can you use all of this information to your advantage as a marketer? For starters, don't be shy about your affiliations with nonprofit organizations and other charities. If you're not making any donations to help certain causes, consider trying it out if you want to target more Millennials. As you could see from the research, you might even be able to charge more for your products and services if you take this approach. Encourage user-generated content on social media. Ask your customers for feedback in the form of surveys and interviews. Come up with marketing campaigns that show how your products and services can benefit people who are traveling. Generation ZGeneration Z, known as Gen Z, the iGeneration, Post-Millennials, or the Homeland Generation is the newest group of consumers for brands to target. The oldest members of Gen Z are just graduating college. This means that they are getting full-time jobs. With those jobs come full-time salaries. As a marketer, this is a great opportunity for you to target people who just recently acquired an increase in spending power. Just like Millennials, Generation Z also cares about the planet. 78% of Gen Z are worried about world hunger and 76% are concerned about humanity's impact on the planet. Brand loyalty isn't that important to this generation. They care more about quality than loyalty. The best way to reach Gen Z is through social media. But don't use Facebook. There's been a decline in Facebook usage amongst this age group. Instead, you've got to bump up your presence on Snapchat and YouTube. 71% of Gen Z use Snapchat every day. 51% of them use it 11 times daily. Gen Z watches between 2 to 4 hours of YouTube video each day as well. They watch YouTube videos more than television. Do you remember earlier when I said that the Silent Generation watches 51 hours of TV per week? Well Gen Z only watches about 3.5 hours TV each week. Talk about a major difference between the two groups. They enjoy using multiple digital media consumption platforms simultaneously. That's because their average attention span is only 8 seconds. When you're marketing to Gen Z, just keep all of this information in mind. You can reach them on the social platforms that they use the most. Just because they bought something from your brand in the past, it doesn't mean that they will be loyal if you didn't have great quality. ConclusionSuccessful businesses understand their customers. Your products and services need to add value to the customer's life and your marketing campaigns need to reflect this. But with so many differences between generations, you'll need to segment your target audience based on the campaign you're running. A print advertisement that you made to target the Silent Generation won't penetrate your Millennial audience. Your Snapchat ads designed for Gen Z won't have an impact on Baby Boomers. Figuring out who you want to target and how you're going to reach them will increase your conversion rates and ultimately make you more money. How are you using generational marketing tactics to segment your target audience? George Peabody Google doodle honors philanthropist often called 'Father of Modern Philanthropy'3/16/2018 In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Print your face or photo on a latte at Google: Source: Instagram The book...
Please visit Search Engine Land for the full article. Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It's more than just 'nice to have', consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics, we have a product that is built around the ability to powerfully segment your customers based on their behaviors so you can deliver the right engagement (ad, email, etc.) at the right time to the right customer and drive more repeat (and first time!) purchases. The better you align your messaging with actions your customers have taken, the more success you'll have. This post focuses on email engagement, but check out our Connections feature which enables you to send Populations (segments) directly to Facebook and more. So what kinds of emails should you send? How often should you send them, and what should they contain? Here are a few of the best examples of eCommerce follow-up emails and why they work so well. One more thing – this is just a start. What are some of your most successful campaigns? Let us know below. The Repurchase ReminderOftentimes, when you make a purchase on a website, they email you immediately after encouraging you to buy again. This marketing strategy is rooted in the idea that customers are likely to come back and purchase while your brand is still fresh in their mind. But oftentimes, companies send emails out immediately and when the customer (naturally) doesn't respond, they no longer follow up. If your repeat purchase numbers are flat-lining and your emails are stale, why not wait until more time has passed (depending on how often the customer uses the product) to remind them? Here's a great example from Sephora, which reminds the customer to restock based on how much time has passed since their first purchase: Another creative spin on the restock email comes from Clinique. Since their data likely shows that women tend to shop online for beauty products more than men, they wouldn't have as much luck sending a shaving gel refill reminder to men - so they advertised a refill reminder for him, to her. See how they did it: We Miss You!One alternative on the restock/repurchase follow-up email is tailored to the bargain hunter, like this email from Starbucks. There's no better way to stay top-of-mind than with a coupon, and many customers actively wait to purchase until they get a deal. Knowing this, why not reach out with a discount? Going Beyond “How Did We Do?”For the customer who doesn't have time to write up a huge review, but the company still needs their feedback data to work with, I present to you the Amazon 1-click review: Of course, you've likely received plenty of emails asking for your feedback, and even some that go the extra mile by giving you a discount coupon, entering you into a contest and much more. But this one is noted for its pure simplicity plus its unobtrusive style. It doesn't get in the way - one click and you're done. And speaking of Amazon, you already know that they're the e-commerce leader simply because of how much they test, monitor, tweak and track everything about their site. One of the more famous changes was adding in the “Customers who bought X, also bought Y” feature. Now much more commonplace on e-commerce sites, this “Frequently purchased together” option often encourages greater purchase volume per customer. But what happens when they don't purchase all of the items together? Is emailing them about it a lost cause? Not exactly… Frequently Purchased TogetherNot all “Frequently Purchased Together” emails have to be a sales pitch. And if the customer didn't buy them when they were originally presented, there must have been a reason. Of course, the reasons why customers choose not to buy could be a whole other blog post in itself, but knowing what you know, why not steer the customer more toward educating them about the product add-ons or accessories rather than simply presenting them? Since, in the example above, the customer is shopping for baby-friendly TV shows, the company naturally recommends a couple of DVDs that a baby or toddler might like, as well as a coupon and directions on how to get it for free. The Window ShopperWith all of the email examples showcased so far, you'd need the appropriate data based on what the customer bought previously. But what if they haven't bought yet, and are only looking? Are you out of luck? Not at all. Provided you have the prospect's email address (a pop up that offers a discount emailed to them is a great way to collect more emails), you can still send them reminders, even if they haven't added a product to their cart: Here's another example that reminds the user of the products they browsed in case they want to take another look and don't want to have to sift through their browser history: *Major Tip*: Kissmetrics ties anonymous users to identified ones (aka: when you collect their email), so you can measure the average number of visits before someone makes a purchase and factor that into when you send them emails, serve them ads, etc.! Use Demographics to SellAs opposed to many of our other examples, these emails do not rely on previous purchases. They start fresh with new product recommendations based on the demographics. Many of your prospects are likely either searching for one because a) they don't have one or b) the one they have is old, has holes, etc. This is just a take on what we said earlier – good marketing is the right message at the right time to the right person. This is a tactic used by some of Kissmetrics' most successful customers – it might seem simple, but people in different regions shop differently and putting a little effort into making that obvious in your email campaigns will go a long way. New Product Recommendations Based on Past PurchasesFinally, we have the “new product recommendations” email. Rather than always notifying customers every time you have new items in stock (and hoping they might like some of them), why not segment the new product announcement emails based on what the customer has purchased previously? They're much more likely to buy, and they'll welcome the added personalized attention! Despite the different products and industries, all of these emails have one major thing in common - and that is a dedicated - almost fanatical attention to customer orders, browsing habits and preferences. And although you may be doing a great deal of e-commerce by email, there are still, as these emails demonstrate, new ideas and approaches that can be capitalized on. About KissmetricsKissmetrics is a data-driven segmentation and engagement solution built to provide marketers with deep behavioral insights to power more targeted emails and ads. If you're an eCommerce brand looking to turn more window shoppers into repeat purchasers through better customer engagement, request a demo here. 27 Things You Need to Do to Optimize Your Shopify SEO Shopify SEO is different than regular SEO: Although you’d think you could optimize Shopify’s SEO just like any other website, that’s not entirely true. There are some differences. But although there are some differences, that doesn’t mean it has to be […] The post Shopify SEO Article appeared first on Targeted Laser SEO Denver - Hyperlocal & Hyper-Targeted Digital Marketing Search Engine Optimization Experts. from https://www.targetedlaserseo.com/shopify-seo/ Back in 2010, we wrote a thorough beginner's guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We've updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings. Setting Up Your Website with Webmaster ToolsIf you haven't already, the first thing you will need to do is set up your website with Webmaster Tools. To do this, visit the Google Webmaster Tools website, sign in with your Google Account – preferably the one you are already using for Google Analytics. Click the red Add Property button to begin. Next, you will have to verify this site as yours. Previously, this involved having to embed code into your website header or upload an HTML file to your web server. Now, if you already have Google Analytics, you can verify your site by connecting Webmaster Tools to Google Analytics. To do so, select the Use your Google Analytics account option. Once your site is verified, you will want to submit a sitemap if you have one available. This is a simple XML file that will tell Google Webmaster Tools what pages you have on your website. You'll find the option to add a sitemap under the “Crawl” tab of your toolbar. If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser. To create a sitemap if you don't already have one, you can use online tools like XML Sitemaps. If you are running a website on your own domain using WordPress, you can install the Google XML Sitemaps plugin. Once you have activated the plugin, look under your Settings in the WordPress dashboard and click on XML-Sitemap. The plugin should have already generated your sitemap, so there's nothing else you have to do. You'll find your URL at the very top of the page: Copy the link address and head back over to your Webmaster Tools page Then paste the portion of the URL after the http://yourdomain.com/ of your website into the box to submit your sitemap to Google Webmaster Tools. You'll now be able to refresh the page and see the sitemap you've submitted. It may take a few days for Webmaster Tools to start pulling information about your website if you are setting up your website on Webmaster Tools for the first time. Be sure to wait a bit, then continue on to see what you can learn from Webmaster Tools. Valuable Information within Webmaster ToolsOnce you have data in Webmaster Tools, you will be able to view the following about your website. These are only the highlights of new types of data within Google Webmaster Tools and the most important data you should always remember to check on occasionally. DashboardWhen you visit your website in Webmaster Tools, you will first come to your dashboard. This is an overview of the important data within Webmaster Tools. You can visit specific areas such as your Crawl Errors, Search Analytics, and Sitemaps from this screen by clicking on the applicable links. You can also navigate to these areas using the menu in the left sidebar. Search AppearanceIn the left sidebar, the first option you'll see is Search Appearance. This section gives you an overview of how your site will appear on the Search Engine Results Page. Optimizing this is one way you can check your site's SEO. Structured DataThe Structured Data tab will send you to a page that looks something like this: This gives you insight into how Google is viewing the content on your page, and if there are any errors that stand out. You can find out more about how Structured Data works in your favor with Google's helpful guide. Rich CardsRich cards are a form of structured data you can add to your site's HTML. This helps the search engine better understand what's on your webpage and display it in the results. You'll often see them displayed when you look up a book, movie, or even a recipe: Google has another guide to help you discover ways to create Rich Cards for your own site. When you do, you'll come here to analyze and manage their performance. Data HighlighterGoogle's Data Highlighter is a point-and-click tool that allows you to manually tell Google what to emphasize in its search engine results. It's an easier method of creating the clean callouts you see from professional sites. This video gives a quick rundown of how it works and how you can start using it immediately. HTML ImprovementsThis page gives you a brief rundown of any HTML issues detected by Google. You'll always hope to see this message: That means your updates, changes, and overall structure are performing as expected. If you do get a hit, Google uses this tool to point you in the right direction for revisions and updating. Accelerated Mobile PagesAccelerated Mobile Pages is an open source initiative recently started by Google to provide fast loading mobile websites that work with slow connection speeds. You can go here to get started creating your first page if you haven't got one already. You'll be given a boilerplate piece of coding that you can customize to your site. When you set it up, your Webmaster tool will be able to break down your page and show a chart of successfully indexed pages as well as any AMP-specific errors. Search TrafficThe Search Traffic section is the second option of dropdowns you can select. Here, you'll find a breakdown of how your site is performing from a variety of angles and where you can improve in the future. Search AnalyticsThis section of your Google Webmaster Tools provides an overall display of clicks, impressions, click-through rate, and your position. Why is this now more important than ever? It gives insight into the top keyword searches in which your website appears. It also shows the relationships between your impressions vs. clicks, average position, and changes in position. You can also see how you're performing on certain devices, and which pages are doing the heavy lifting. Use this information to help track your overall SEO and find pages that are performing well or underperforming. Links to Your SiteCurious about your backlinks? Google Webmaster Tools shows you the domains that link to you the most as well as the pages on your website with the most links. This is probably the most comprehensive listing of your backlinks that you will find, for free at least. It's a powerful tool to know where your content is being leveraged around the web, and what performs best in Google's eyes. Internal LinksThese are the extra internal links from your site shown below it in search results. If you Google Kissmetrics, for example, you will see their listing plus an additional six top links from this site. Unfortunately, you can't specify which pages you want to show up in sitelinks. Manual ActionsThe Manual Actions tab is where you can find out if any of your pages are not compliant with Google's webmaster quality guidelines. It's one of the ways that Google has taken action against web spamming. Mobile UsabilityOn the Mobile Usability tab, you can check to make sure that all of your website's pages are aligned with what Google considers best practice. As you can see, you can have issues with text size, viewport settings, or even the proximity of your clickable elements. Any of these problems, as well as other errors, can negatively affect your mobile site's rankings and push you lower on the results page. Finding and fixing these errors will help your user experience and results. Google IndexIndex StatusThis report gives you data about the URLs that Google has tried to index on your selected property in the last calendar year from the date you're viewing. As Googlebot crawls the Internet, it processes each page it comes across to compile an index of every word it sees on every page. It also looks at content tags and attributes like your Titles or alt texts. This graph shows a breakdown of the URLs on your site that have been indexed by Google and can thus appear in search results. As you add and remove pages, this graph will change with you. And don't worry too much if you have a smaller number of indexed pages than you think you should. Googlebot filters out the URLs it sees as a duplicate, non-canonical, or those with a no index meta tag. You'll also notice a number of URLs that have been disallowed from crawling by your robots.txt file. And you can also check on how many URLs you've removed with the Removal Tool. This will most likely always be a low value. Blocked ResourcesIf you want to know if any of your site is somehow beyond Google's crawling ability, you'll be able to take a look at your Blocked Resources report. This report doesn't show every resource though. Just the ones Google thinks you can control and fix. Since Googlebot needs access to a great deal of information on your page in order to index you correctly, a blocked resource can affect how your page performs in Google's search rankings. Finding and fixing these errors will help Google consistently rank you accurately. Remove URLsIf for some reason you need to temporarily block a page from Google's search results, this is where you would go. You can hide a page for approximately 90 days before this wears off. If you want to permanently remove a page from Google's crawling, you'll have to do it on your actual website. CrawlThis section of tools helps you break down the performance of your site according to how Googlebot sees it. By utilizing the insights here, you can find broken links, see how often Google takes a look at you, and set up technical parameters for how you want Google to crawl your site. Crawl ErrorsIt's never good to have broken links on your website. But when you do, or suspect that you might, you can verify what's actually going on with this section of your Webmaster Tools. You'll be given an overall graph of your site's performance: This lets you know how errors have increased or decreased over time. You can see here we have quite a few broken links to fix. Below the graph, you'll find a list of URLs, response codes, and the date that the error was detected. Google gives these to you in a priority ranking, so you know which one should be dealt with first. By clicking on the URL, you'll also be given an in-depth look at what exactly is going on. If you have a lot of errors like this, focus on redirecting the ones with the most incoming links. Crawl StatsFor a more in-depth analysis of how often Googlebot is looking at your site, you can select the Crawl Stats tab. Here, the Webmaster Tools show you how often the pages of your site are crawled, how many kilobytes are downloaded per day, and what the download times of your site are. According to Google, there is no “good” crawl number, but they do have advice for any sudden spikes or drops in your crawl rates. Fetch as GoogleThis tool is helpful as it lets actually do a test run of how Google crawls and renders a specific URL on your site. It's a helpful way to make sure that Googlebot can access a page that might otherwise be left to guesswork. If you're successful, the page will render, and you'll be able to see if any resources are blocked to Googlebot. When you get to the debugging point of web development, you can't beat this free tool. Robots.txt TesterIf you're using a robot.txt file to block Google's crawlers from a specific resource, this tool allows you to double check that everything is working. So if you have an image you don't want to appear in a Google Image Search, you can test your robot.txt here to make sure that your image isn't popping up where you don't want it. When you test, you'll either receive an Accepted or Blocked message, and you can edit accordingly. SitemapsI mentioned sitemaps earlier, so I'll cover this again in brief. Here, you will see information about your sitemap. If you notice the last date your sitemap was downloaded is not recent, you might want to submit your sitemap to refresh the number of URLs submitted. Otherwise, this helps you keep track of how Google is reading your sitemap and whether or not all of your pages are viewed as you want them to be. URL ParametersGoogle themselves recommend using this tool sparingly, as an incorrect URL parameter can negatively impact how your site is crawled. You can read more about how to properly use URL parameters from Google. When you do use them, this tool will help you keep tabs on their performance and make sure they're not pointing Googlebot in the wrong direction. ConclusionWebmaster Tools can give you powerful insights into how your site performs, as well as what you can do to keep Google's attention. Do you use Webmaster Tools? What areas do you find most useful? Please share your thoughts in the comments below, and happy data analyzing! About the Author: Neil Patel is the cofounder of Neil Patel Digital. It's no secret we're living in a mobile world. I'm hoping that by now, most of you have recognized this and adapted accordingly. While having a mobile-friendly website is a great start, it's not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for Google searches. More than half of people don't look beyond the first page of a Google search. If your mobile site isn't in the top few spots, people will find alternative pages to click. Roughly 60% of searches come from mobile devices. As you can see from the data, the results vary by industry. But overall, Google searches from smartphones and tablets have surpassed searches from computers. According to research from Statista, 52.2% of all global web traffic comes from mobile devices. This number has been growing each year for the past decade. We're not seeing any signs of these mobile trends slowing down. In fact, we can expect to see the opposite. Mobile search popularity will continue to grow. That's why your website needs to stay ahead of the game. If you want to be successful, you must optimize your mobile site for Google searches. If you don't know where to begin, I'm here to help. As an expert in this space, I'll share with you what you can start doing immediately to improve your mobile search ranking. Here's what you need to know. Focus on speedYou should be familiar with this idea. That's because speed is a factor that improves your search engine optimization for desktop sites as well. But pages load differently on mobile devices. Just because your website is fast on a desktop or laptop doesn't mean the speed will translate to phones and tablets. Websites that load fast generate more leads for businesses. Furthermore, faster mobile sites get ranked higher according to Google's algorithm. Did you know the top link on Google has a 33% chance of getting clicked? You won't get the opportunity to be the top search result if your page is slow. There is a direct correlation between page loading speed and conversion rates. Getting your mobile site to load just one second faster can increase conversions by up to 27%. What's even more interesting is that the slower your mobile pages load, the higher your bounce rate will be. Mobile websites loading in 3.3 seconds have a 20% bounce rate. You may not think 3.3 seconds is slow, but clearly people visiting your website do. High bounce rates will adversely affect your Google search ranking from mobile devices. How can you speed up your mobile site? Try to use minify code. Minify helps compress any code from its original size to the smallest size possible, without altering the code's operations. Basically, it makes modifications by removing unneeded characters from your code such as white space and new lines. This can reduce the size of your code by up to 95%. In addition to compressing your code, you can also decrease HTTP requests, lower your server response time, use a CDN, and use RFPL caching to speed up your mobile site. Use accelerated mobile pages (AMP)As of 2016, Google officially integrated accelerated mobile pages into its mobile search algorithm. Here's an example of what an AMP search result looks like from The New York Times: When someone searches on Google, the AMP links appear at the top. When a page gets clicked, it loads nearly instantaneously. Here's how it works. Rather than hosting these pages on their own servers, Google uses a cached display of the mobile website from the original publisher. That's why it loads so fast without redirecting to the actual website. Take a look again at the screenshot above of the AMP article from The New York Times. Notice that the top search bar is still a Google link as opposed to a link to The New York Times website. There are three major components to building AMP pages:
The AMP HTML is completely redesigned. This code uses custom commands to create dynamic content specifically intended for mobile devices. Implementing AMP HTML makes it easy for you to code common patterns. The AMP JS guarantees that all of your AMP HTML pages get rendered as fast as possible. You can manage all your resource loading with the AMP JS library. Since all these external resources are asynchronous, nothing on the page can be prevented from rendering. The Google AMP Cache automatically improves the performance of your AMP site. That's because it fetches and caches all AMP HTML sites using a proxy-based delivery network for your content. Select a responsive web designResponsive web designs are also part of Google's mobile search algorithm. Sites with a responsive design will get priority rankings. The idea of a responsive web design is quite simple. You've got to code your HTML to adapt to various screen sizes as well as orientations. In other words, your mobile pages need to respond well and look the same whether someone is using a 4-inch iPhone SE in a portrait orientation or a 10-inch Samsung tablet in a landscape orientation. You need to take all different devices into consideration when you're implementing a responsive web design: I know right now we're focusing on mobile devices. But that doesn't mean you should ignore the fact that people are also using video game consoles, smart TVs, and even smart watches to search the Internet. Compress images without compromising the qualityEarlier I explained you should compress your code to speed up your page loading time. You should apply the same concept to your images. If you've been reading my blog for a while now, you know I like to use lots of images within my content. I'm not saying you should eliminate images completely from your mobile site. But you need to compress the big files. Your best bet is PNG files. You can compress PNG photos up to 95% in Photoshop without compromising the quality of your pictures. Doing this will take you some time. But it's worth it in the long run. Get rid of flashWhile fancy animations and designs with flash may seem like a good idea in theory, they don't help you with your mobile search optimization. Websites with simple designs have higher conversion rates. Don't believe me? Look at some of the mobile pages for the most popular companies you can think of. They don't have flashing lights or fancy bells and whistles to draw attention. Plus, flash slows things down tremendously. I already discussed how important the speed is. Take a look at what happens when mobile websites load fast: All of these elements help improve your business and make you more money. But they also improve your Google search ranking from mobile devices. You're better off eliminating flash completely from your mobile pages. Save it for when you're designing a mobile gaming app instead. Analyze the layout of your mobile siteSo far I've been pretty technical. But sometimes you need to take a step back and look at the design of your mobile website. Just for a minute, forget about your code, speed, or anything else that might confuse you. Check out things like the font size and points of emphasis on the page. What draws your attention? If you've used platforms such as Crazy Egg to analyze heat maps of the way website visitors browse on your desktop website, you can't expect those results to be the same on your mobile pages. You also need to take into consideration some other things. Understand that people aren't using a mouse to navigate. They're using their fingers. Make sure all your buttons are far enough from each other and large enough to tap with a finger. Otherwise, the user experience will suffer. If people have problems on your mobile site, it's going to impact how frequently they use it, which can translate to poor search rankings. Your mobile site needs to have a smooth navigation. Use free tools to make sure your site is mobile friendlyAt the end of the day, you've got to make sure your website has a mobile-friendly design. If you're trying to improve your mobile search ranking for Google, the most obvious tool to use is the Mobile-Friendly Test from the Google Search Console. Here's what the results looked like when I tested Quick Sprout through their program: It's simple and straightforward. My results showed Quick Sprout is easy to use on mobile devices. If your website doesn't do well on the test, use Google's tools to fix the problem. For those of you who are confused or don't understand what these reports mean, you can always submit questions to forums or contact live customer support. You can also check to see a more detailed description of where your mobile search traffic is coming from. That way, you can segment your data and ultimately improve the customer experience while optimizing your mobile search results at the same time. Recognize how people search from mobile devicesPeople don't use their mobile devices the same way they use their computers. Think about your own search behavior, and you'll see what I'm talking about. When you're sitting a computer, you've got plenty of time. You have two hands on the keyboard and can type long search phrases with ease. But when you're browsing on a mobile device, you're on the go. Maybe you're standing at an intersection, waiting to cross the street. Or maybe you're in line at a coffee shop. Recent studies show 29% of people browse the Internet while driving! This means people are in a rush and more likely to make mistakes when conducting their searches. You need to tag your content based on how people search from their mobile devices. I'm not saying you need to purposely add typing mistakes or improper grammar. But you can still find clever ways to add shortened keywords to your mobile site. Google has a 78 character title limit for mobile devices. For desktops, it's 70. You can add more characters to your mobile titles to try to get more exact search matches from mobile users. Eliminate pop-upsAs of January 10, 2017, Google released an update to its mobile algorithm that penalizes sites for not making content easily accessible during transitions from mobile search results. Basically, your ranking will be negatively impacted if you have pop-ups hindering the user experience. Here are some examples of pop-ups that Google considers to be intrusive: Having pop-ups won't make or break your success on Google's search results. There are plenty of other elements that get factored into this algorithm as well. However, when Google tells you it's making specific changes to its algorithm, you'd be wise to follow its advice. Get rid of your pop-ups. ConclusionPeople use their mobile devices to search the Internet. To ensure you have the best chance of reaching a wide audience, your website needs to be optimized for mobile searches. Make sure your mobile pages load fast. Compress your code, eliminate flash, and reduce the file sizes of your images. Get rid of pop-ups. Create an accelerated mobile page that has a responsive web design. Understand that people don't search the same way on mobile devices as they do on their computers. Review the layout of your website, and use free tools to test whether your website is mobile-friendly. If you follow these tips, you'll get ranked higher on Google search results from mobile devices. What changes have you made to your website to improve your mobile search ranking? |
ABOUT USTargeted Laser SEO provides SEO for surgeons, lawyers, and medical entrepeneurs, medspas, and spas. With an emphasis on local SEO and affordable SEO service packages for our clients, we are able to combine cutting-edge and innovative strategies to help our clients get ranked online in the most advantageous positions. Archives
June 2019
Categories |