During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Sure, he may have gotten some funny looks, but it didn't seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet:
This was a spectacular feat on several levels. Many brands had been unsuccessfully trying to capitalize on the Grammys, but Arby's nailed it. It was also a great use of Arby's social media persona. The restaurant even gained a funny response from Pharrell himself:
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June 2019
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