Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep an audience engaged. This is a great opportunity for you to increase brand awareness and even build hype for a new product launch. The best promotions give something away to participants. There are a few different types of such promotions. Contests require some type of skill. People who enter a contest will need to put forth some type of effort in order to win. The winner of a contest gets selected by judges or through a voting system. This differs from a lottery or sweepstakes. Sweepstakes do not require any skill whatsoever. The winners of sweepstakes get drawn randomly, based on luck. For example, you could randomly select one of your Instagram followers as a winner just because they follow your brand's account. A lottery requires a participant to purchase something to be entered into a draw. Today, I won't focus on sweepstakes or lotteries. Contests are a better alternative because if you set them up properly, they will encourage user-generated content (UGC). User-generated content increases the chances that your audience will engage with your advertisements: As you can see from these numbers, encouraging users to share images will be beneficial as well. It's only natural to use this information to your advantage when you're setting up a contest. If you have never run a contest before, you may not know where to start. That was my inspiration for writing this guide. I'll explain how you can run a profitable contest that encourages user-generated content. As a result, you'll be able to generate more leads and ultimately increase your profits. Here's what you need to do. Pick a prizeThe first step in running a contest is determining what the winner will get. This may sound simple, but it still requires some thought on your end. The more valuable the product, the more likely people will participate. For example, if you're giving away a t-shirt, it won't get anyone very excited. But if the contest winner receives something like a new camera, drone, or pair of sneakers, it's much more enticing. I'm not saying you need to give away the most expensive product your company sells, but make sure your prize is worth the time and effort required for people to enter. This will help you get greater participation. Just look at how the value of your prize impacts the engagement rates: Your prize also needs to be appropriate. For example, let's say you have a business that primarily targets teenagers. You probably shouldn't be running a contest for a free trip to Las Vegas. It's not appropriate for your audience, and it doesn't speak to them. Instead, giving away one of your newest products is a much more reasonable prize idea to consider. Make sure your prize is related to your marketing goals. Ask yourself what you're trying to accomplish and promote with each contest: a product, service, or event. The prize should align with these goals as opposed to being a random giveaway item. Establish the rulesYour contest needs to have clearly established rules. Explain how people can enter to win. Come up with a deadline for entries. Narrow down the eligibility of your contest, based on things such as age or location. For example, depending on the prize and your brand, you may be offering the prize only to residents of the United States who are at least 21 years old. Let people know that purchases aren't required to enter and that making a purchase does not increase the chances of winning the contest. The criteria participants are being judged on need to be clear as well. Here are some examples to consider:
I like it when brands use criteria such as likes or shares to determine the winner as opposed to relying on a judge's decision. That way it's clear to everyone who won, and people won't think you're playing favorites. But I'll leave that for you to decide. You also need to share the odds of winning, privacy laws for revealing the identity of the contest winner, and the date and time the winner will be announced. All of this needs to be clear so that it's fair and everyone understands the rules. Otherwise, there could be some confusion. For example, let's say you run a contest in which the winner is determined by the comment with the highest number of likes. But you forget to set a deadline. You pick a winner, but a few weeks later someone else gets more likes on a new comment. How will you handle that? You won't take a prize away from someone who already won. But you won't want to tell the other person it's too late because it could hurt your relationship with them. You may be forced to give away multiple items. This confusion will be avoided if the rules are clearly established. Select a platformHow will you run the contest?
All these options may seem viable, but remember, you're trying to encourage user-generated content. That's why you need to choose platforms where participants can see submissions from other participants. Social media works best for this purpose. Running a contest on social media will help your account grow faster. Platforms such as email and Snapchat wouldn't be helpful for this type of contest. You can still use your website to run a contest based on UGC. Just use the forums section or a dedicated landing page for user submissions. Running the same contest on multiple platforms and selecting a winner from each one is also an option. Or you could run the contest on just one platform but promote it on all your distribution channels. For example, if you're running a Facebook contest, you can use Instagram, Twitter, your website, and email list to promote it. You want to pick the platform that will generate the best response. If you have 1,000 Twitter followers and 20k Instagram followers, it obviously makes more sense to run your contest on Instagram. Create a unique hashtag for the contestUse hashtags as a promotional tool. It's a great way for people to enter your contest. For example, let's say you're running a contest on social media with user photos. You are encouraging participants to upload images to their personal profiles. But how will you find them to judge them? By having the participants add a hashtag to the caption. This strategy has many benefits. For starters, it will keep you organized so that you can run a fair and legitimate contest. It will be clear to everyone who enters. But it also puts all those pictures in one place. Now people who enter will see the photos submitted by other people who don't follow your brand or follow people who submitted the photo. This helps increase brand awareness and grow your social media following. If you're struggling to think of a good hashtag, you can use an online tool such as All Hashtag to help you generate one: Be creative, but keep it simple. Think about the readability of your hashtag. You can capitalize the first letter of each word to make it easier for people to read and understand. Run contests encouraging likes, comments, and sharesThis addresses the user-generated content aspect of contests-your ultimate goal. If you run a contest on Instagram and tell your followers to enter by sending you a direct message, this action will not create UGC. But encouraging people to like, comment, and share will definitely do the trick. You want them to complete these actions on your posts as well as their own. Run photo contests or best comment contests. Reward people for getting the most likes or shares on their posts. These are all great ways to encourage user-generated content. As you can see from these numbers, user-generated content will ultimately help you boost ecommerce sales on your website. The numbers above show that UGC increases the chances of online shoppers making a purchase. That's because your promotion stays on their minds. They may not visit your website every day, but they're active on social media. The contest serves as a reminder of your brand. Even if people aren't participating, they'll still see it. Promote your contestYou've launched your contest, posted the rules, and set a deadline. That's great. Now what? Don't just set it and forget it. Continue posting updates and reminders about the contest. Leverage all your distribution channels for this.
Your followers may not have seen your original post from last week. But your story can serve as a countdown and constant reminder that you're running the contest. All this will help you get the highest number of participants and ultimately the most user-generated content. Leverage relationships with social influencersInfluencers can help you promote your contests through their profiles. Now your contest will be shown to a new audience, who may not know you or follow your brand on social media. Have influencers promote contests the same way you did. Tell them to share the rules, set a deadline, and promote the hashtag. The idea behind this strategy is to create social proof: People are more likely to trust and follow recommendations from real people whom they follow on social media. You can approach this strategy in a couple of ways:
Now more people can participate even if they don't want to follow your brand. Running multiple contests increases the number of participants and the amount of user-generated content created for your company. Pick a winnerWhen someone wins the contest, you need to take the time to announce it. Make this seem like a big deal. Share the winning entry so everyone can see it. Tag the winner's social media profile. Just make sure to clearly describe all these aspects of your contest in your original rules. You don't want to violate someone's right to privacy without their permission. Announcing the winner will have many benefits. First of all, the winner will feel great, enjoying the praise. As a result, they will become a loyal customer and will be more likely to buy from you in the future. They may even share a “thank you” post that will be seen by their followers. Announcing the winner also shows people your contest is legitimate. Take a look at this Mint blog post, announcing a contest winner: As you can see, Mint tagged the user profile and shared a screenshot of the winner's post. Now people know the contest was real and a real person won. Anyone can verify this by clicking the profile and referring to the entry. This also gives more people an incentive to enter contests run by your company in the future. They'll want to get the same praise and recognition for their efforts as this winner did. Run contests on a regular basisIf you run lots of contests, you'll generate tons of UGC. Switch things up. Try running contests on different platforms to see which ones work the best. Change your prizes. After running several contests, you'll be able to tell which ones had the highest participation. I'd say it's in your best interest to leverage your social media accounts for contests. It's a great place to encourage user-generated content, and it promotes brand loyalty: 53% of people who follow brands on social media are more loyal to those companies. Those are the types of people whom you want to target. Once you figure out which contests were the most successful, you can continue running those. ConclusionContests are a great way to build brand awareness. But running contests that encourage user-generated content is even more effective because they can ultimately drive sales for your business. Select a prize with a high value and relevance to your target audience. Otherwise, people won't have an incentive to participate. Explain the rules so everyone is on the same page. This will help you avoid confusion down the road. Decide which platform you want to run the contest on. You could even run a contest on multiple platforms. But no matter what you decide, you'll need to promote it on all your distribution channels. Use social influencers to help spread the word as well. Come up with a unique hashtag for each contest. Run contests that encourage likes, shares, and comments. Make it seem like a big deal when you announce the winner. Continue to run more contests in the future to get the most user-generated content for your brand. What platforms does your brand use to run contests that encourage user-generated content?
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How fast does it take for your website to load? You may not think about this question very often, but it's arguably the most important aspect of your site. That's because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions. In fact, 40% of website visitors will abandon pages if they take more than three seconds to load. If you see high bounce and low conversion rates on your website, page load speed could be the issue. It's also worth noting that websites with simple designs have higher conversion rates. Simply put, the longer it takes for your website to load, the higher your page abandonment rates will be: Here's something else you need to consider. People are impatient-80% of people who abandon your website due to slow loading times will not return. That's right. Consumers are used to getting instant results. If you can't deliver what they're looking for, they'll visit a competitor's site that loads faster and never look back. Just a one-second delay could be costing you big bucks. Improving your page loading time will optimize the customer experience and ultimately help you increase revenue. In addition to optimizing the design principles of your website, you also need to understand the elements impacting the loading time and correct any mistakes you're making. But where do you start? I've identified the top principles that increase the speed of your website and boost the loading time. Go through this list, and implement these methods on your site. 1. Reduce HTTP requestsIf you are not familiar with technical terms, don't worry-I'll try to keep this as simple as possible. HTTP is short for hypertext transfer protocol. These requests and responses transfer data from one point of a network to another. When you type in a website address, you are telling your browser to establish a TCP connection that responds to the URL. Your computer, or whatever device you're using, will send an HTTP request to the server to open the page. According to a study by Yahoo, downloading different parts of a web page is 80% of the loading time. Long loading times will increase your bounce rates: If you have lots of elements on the page, such as scripts, images, and stylesheets, there will be an HTTP request for each one. To reduce these requests, review your developer tools for the site. This will tell you how long each element takes to load and will show you the total number of requests on each page. Eliminate any unnecessary files. You can also combine some files together, but we'll discuss that concept in greater detail shortly. 2. Improve the TTFBTTFB stands for time to first byte. Basically, this is the length of time a web browser needs to wait until the first byte of data is received from the server. According to Google, your TTFB should be less than 200ms for optimal performance. Here are some potential reasons why your server may not be responding fast:
Once you're able to identify why the response time is so high, you can improve your TTFB. Research shows that the median TTFB for running a website on Pantheon is three times faster than running it on alternatives: You may want to consider this information if you want to improve your time to first byte. This will help speed up the DNS lookup, server processing, and response times. 3. Reduce the response time of your serverYour page loading speed is directly related to your DNS lookup time. DNS stands for domain name system. It's a server with a database of IP addresses and names of hosts. When someone types a website URL into a web browser, the DNS server converts that IP address to show the location of it on the Internet. IP addresses are long strings of numbers. This eliminates the need for users to memorize these various number combinations. But if this step takes too long, you may want to consider switching to a DNS provider with a faster service. A slow DNS increases the amount of time web browsers take to locate your site. By speeding up this process, you will speed up your overall page loading time. 4. Enable cachingWhen someone visits a website, the elements on each page they visit are temporarily stored on a hard drive, which is called a cache. When they visit the same website again, the browser can load the page, using the stored data, without sending another HTTP request back to the server. This relates to my discussion about minimizing HTTP requests. It's a great option, especially for those of you who are using visual elements to improve your website. Enabling caching will speed up the loading time for your repeat website visitors. It's important because you want to accommodate users who browse your site frequently. 5. Minify and combine your filesAs you've just seen, each file on your site increases the loading time. That's because they require additional HTTP requests. This holds true for all HTML, JavaScript, and CSS files. But you can reduce the sizes of these files without having to eliminate them, which I talked about earlier. I recommend trying the WordPress Rocket plugin or a similar program: As you can see, this plugin makes it easy for you to minify and combine these files with just a few clicks. But what does this do to your pages? Basically, minification simplifies the files. It will remove unnecessary characters, such as white space, new lines, formatting, and comments. Minifying your files eliminates anything that isn't needed for the code to function. Combining files is as simple and straightforward as it sounds. For example, let's say a page on your site has six JavaScript files and eight CSS files. By combining similar files, you could have just two HTTP requests as opposed to 14. But if you use HTTP/2, the combining process won't have as much of an impact on your loading time because several requests can happen simultaneously. 6. Implement asynchronous loadingAfter your JavaScript and CSS files have been combined and minified, you can optimize the way they get loaded on your pages. There are two options for loading CSS and JavaScript files:
Loading scripts synchronously means they are loading one at a time. The order is determined by where they appear on the page. Asynchronous loading will load some scripts at the same time. Implementing this loading strategy will speed up your website. Synchronous loading can slow down your page loading speed: if just one file has an issue or takes a long time to load, nothing else will start until that is complete. 7. Select the best hosting option When it comes to hosting a website, most people make the mistake of choosing the cheapest option. Sure, this may be a viable option for now, but it's not a long-term solution. As your website traffic grows, you'll need to upgrade your hosting. There are three ways for you to host your website:
For the most part, shared hosting will be the least expensive choice. That's because you'll be sharing things like RAM and disk space with other websites also hosted on that server. If you decide to use VPS hosting, you'll be sharing server space with other websites, but you'll have certain portions for your own resources. Here's the difference between shared hosting and VPS hosting: VPS hosting will be more expensive, but it's beneficial if you have more website traffic. This will also make it easier for you to deliver more resource-intensive content. A dedicated server will give you the most space. That's because there is a direct line from the server resources to your website. But this type of hosting requires more work on your end. The setup is a bit more technical, and you'll need a knowledgeable person to configure everything for you. Although a dedicated server is the most expensive option, it will give you the most control over your site. Consider updating your server hosting if you have lots of traffic causing slow loading times. 8. Eliminate unnecessary redirectsThere are a few different reasons for redirects on your website. For example, if you're tracking clicks or connecting different parts of a website together, it will require the browser to redirect from one URL to another. But this increases latency and adds an extra HTTP request. Obviously, you want to avoid that. Don't set up more than one redirect for the same resource. If you must have a redirect, it should go straight from the start point to the target page. Your URL references should always be updated whenever a resource changes its location. Don't reference URLs that redirect to other URLs on your pages. If you have extra domains that result in redirects but don't serve a purpose, get rid of them altogether. 9. Install Google PageSpeedGoogle PageSpeed has lots of benefits for your loading time. It changes the resources on the web page to improve the bandwidth usage and latency. After you install Google PageSpeed on your server, it will automatically use all the best practices for web performance. You won't have to change the content. The installation of this software alone can help you speed up your page loading time. 10. Compress your files and imagesIf you have small files, your pages will load faster. The easiest way to improve your load time is by using Gzip to compress your files. To see whether you have Gzip enabled, use the Check Gzip Compression tool: This will give you a report showing the total size of compressed files compared to your uncompressed data. In addition to compressing your files, you should also compress your images. To those of you using WordPress, I recommend something like the Smush Image Compression plugin. ConclusionIt doesn't matter what type of business you have or what industry you're in, if you have a website, you need to prioritize the page loading time. Slow pages will cause users to abandon your site. The majority of those users won't return. This is obviously a conversion killer. To prevent this from happening, you need to understand the different factors impacting your website loading time. Use this guide as a reference. Don't feel overwhelmed. If you need to make lots of changes, you don't need to implement everything at once. But I'd say you should get started on this sooner rather than later. Following the tips on this list will help your website load faster. What elements of your website need to be changed to boost the page loading time?
Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you're wrong. Those of you who know me know how much I promote blogging. I've been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well. Driving more traffic to your website is arguably one of the most important reasons for running a blog. Think of it like this. How often would you say the same person comes back to your website? Depending on the nature of your site and your brand, it may not be too often. This is especially true if you have an ecommerce site. People don't want to buy things from you on a daily basis. Sure, you may have had some success by implementing customer loyalty strategies, but even the most loyal customers probably won't visit your site every day. Blogging gives people a reason to come back to view your site on a regular basis. If you can establish a steady audience of readers, they will continue to visit your site to read your blog. Once they're on the site, they will be more likely to convert into buyers. Research shows that the publishing frequency of your blog posts has a direct impact on customer acquisition: But if you want to publish posts frequently, you'll need to mix up your content. Blogging about the same thing over and over again is boring. That's why you need to learn how to write different posts to keep your readers interested and engaged. Here are the top 11 types of posts that will drive traffic to your website. Use this guide as a reference so you can always come up with fresh ideas for your blog. 1. Informative guidesStick to the basics. Informative posts or “how to” guides are some of the most popular types of posts on the Internet. You have to understand how people search for content online. If you're trying to drive traffic to your website organically, your blog posts need to be SEO-friendly. When someone wants to learn how to do something, they will literally type “how to” into the search engine to find information about it. If your post appears as a top result, you'll get more traffic to your site. But to get ranked toward the top of the list, your guides must be helpful. Getting more people to read your posts and spend time on the page will improve your search ranking. Here's a great example of these types of posts on the HubSpot website: As you can see, three of the top six featured posts on the homepage of its marketing blog explain how to do something. If you're writing these types of posts, you need to make sure your explanation is clear. Describe each step in a separate subsection with its own subheading. Take screenshots, and use boxes, arrows, and other annotations so readers can see what you're talking about. 2. Video blogsIf writing comes naturally to you, it will help you tremendously when it comes to blogging. But some people have trouble translating their thoughts into words on the page. If you think you're a better speaker than writer, you may want to consider running a video blog. As a marketer, you need to recognize how video content drives results: Video content will increase your organic search traffic by 157% and also increase the time people spend on your site. People probably won't read your posts word for word. They'll just skim through them. But videos keep people engaged. Your video blogs have seemingly endless opportunities. The content of each video is completely up to you. You may even consider turning an informative “how to” post, which I previously discussed, into a video tutorial. Video blogs don't need to stand on their own. You can mix in video posts with your conventional written blog posts. Here's an example of how I do this on the Neil Patel blog: As you can see, the post on the left is a video blog. But the blog published on the right is a regular post. 3. Guest postsGuest blogging has tons of benefits. If websites give you the opportunity to blog for them, don't turn them down. Bloggers have the wrong mentality when it comes to guests posts. I see this problem all the time. They would much rather focus on producing new content for their own sites as opposed to someone else's. But they don't realize how writing for another site can benefit them. Allow me to explain. The people who currently read your blog are already familiar with your voice and content. That's what keeps them coming back. However, other people might also enjoy your content, but they don't know you yet. Getting featured on another website through a guest post will expose you and your brand to a new audience. If you can impress these readers, they may be more likely to visit your site in the future. Plus, you can build backlinks through your guest posts that drive more traffic to your website and ultimately improve your SEO as well. This will help you get more organic search traffic moving forward. 4. Long blogsIf you're writing short posts just to save time and put out as much content as possible, it's probably not working to your advantage. Your blog posts should be long. There are a few reasons for this. First of all, the length of your content is linked to search engine optimization. Longer posts will give you the opportunity to add more links, images, and keywords to your posts. Google will reward you for this. Furthermore, a higher percentage of bloggers who publish longer posts reported stronger results from these efforts: If you are not taking the word length into consideration when you're writing, you need to reevaluate your strategy. I'd recommend publishing content that is 1,500 words at a minimum. But you can even shoot for 2,000 or 2,500+ words for certain posts. Again, people won't read your posts word for word. So don't have really long paragraphs in these posts. Use short sentences, headers, and visual elements to break up your content. This is especially important for longer blog posts. 5. ListsLists are another common type of blog post. I use lists all the time. In fact, what you're reading right now is one of my lists. One of the reasons why list posts are so popular is that your readers know what to expect. They can scroll through each point on the list without having to read through the entire thing. Readers like it when content is straightforward and organized. Vary the formula for writing titles of list posts. Here are some examples to show you what I'm talking about:
The list goes on and on, pun intended. But you get the point. Changing the position of the number within the title of your list ensures your content doesn't appear stale. If someone looks through your blog and sees that each title starts with a number, they may not be interested in reading it. Switch up the numbers as well. While top ten lists may be popular, they can get boring too. Google the topic before you start writing. Try to come up with a list longer than other lists in the search query. This will give you an advantage over your competitors. 6. Product reviewsReviewing products and services is another great way to drive traffic to your blog. As we've said before, you need to understand how people search for content on the Internet. If they are interested in a product, they'll want to read reviews about it. Here's an example of a recent blog post from TechRadar that reviews multiple products in the same post: There are a few different ways to decide what products to review. For starters, you could review items your company sells. The only issue with this strategy is that people will know your opinion is biased. You won't post an unfavorable review about something you're selling. But if your blog covers a specific industry, you can review new releases. Make sure the reviews are relevant. Refer back to the example above. The article is reviewing the most recent iPhone products. It wouldn't make sense to review models released five years ago. If you decide to review products on a regular basis, establish a flow to such posts so your readers know what to expect. Start with a product overview, and explain what the product does. Then, you can discuss specifications and other details. List the price and where it can be purchased. The review should have some form of a pros and cons list. Reviews should ultimately express your stance on the item. For example, you can explain which people would benefit most from the product. 7. InfographicsAs I've said before, you need to incorporate visual content into your blog posts. But you can take this strategy to the next level by publishing blog posts that are almost exclusively infographics. Creating custom infographics can help you build more backlinks as well. Here's why. Other websites are always looking for content that will help improve their blog posts. If you can come up with relevant, accurate, and visually appealing infographics, these sites will use them in their blogs. As a result, you'll get credit for the image source. People who see your infographics on other sites may be inclined to click the link to visit your website. Furthermore, these links will also improve your SEO ranking, which I've previously discussed. 8. StoriesLearning how to tell a story is an art. Once you master this skill, the quality of your blog posts will improve. A great story will keep your readers on the edge of their seats. You need to understand the impact storytelling has on our brains: When readers have an emotional response to your story, dopamine gets released from their brains. Use this information to your advantage. The best stories are written to elicit some type of emotion, whatever that may be. The choice is up to you. Maybe you want your readers to feel sad or angry while they're reading your posts. And some of you may prefer to evoke joy, surprise, or love. If you can make your readers feel emotions, they'll be more likely to continue reading the blog. As a result, they'll come back to read more in the future. Depending on the nature of your story, it can also generate traffic based on curiosity alone. For example, if I saw a blog post that said something like “How I Caught a Shark With a Pair of Jeans,” I would be very inclined to click on it to find out what happened. 9. Controversial postsControversy can spark some interest. This interest will lead to website traffic. That said, you need to tread carefully with this approach. Depending on what stance you take on a particular topic, you could potentially destroy your brand's image. You don't want this strategy to backfire. It's best to avoid topics such as race, religion, and politics. Don't say anything that would offend someone. When writing a controversial blog post, try not to pick a side. Instead, bring up the issue and try to generate a discussion in the comments section. Truthfully, I wouldn't recommend this strategy to all websites. But for some of you, this type of blog post may fit well with your brand image and target audience. 10. Breaking newsUse your blog to discuss breaking news topics. Don't get me wrong, I'm not saying you should try to compete with actual news outlets. But you can still write about recent events. When it comes to breaking news, timing is everything. Being the first one to break a story isn't always the best. Sometimes you're better off waiting to publish your content until all the facts are straight. You don't want to get a reputation for posting unreliable information. Here's an example of a news story published on the TechCrunch blog: Make sure your news story is relevant to your business. For example, let's say you run a fashion blog. A breaking news story about a technological advancement isn't related to your brand, so don't write about it. 11. Data-driven guidesWhenever you're writing an informative guide, back it up with statistics. Use data only from authority sources, and give them credit for the information. Adding data to your guides shows your readers your content is legitimate. You didn't just pull ideas out of thin air. You took the time to conduct research and then formed opinions based on your findings. I use this strategy all the time. Before I take a stance or give advice, I find numbers to back up my claims. If you are interested in doing original research, consider highlighting your case studies in a blog post. This will help you get traffic from organic searches as well as through backlinks whenever another site uses your study as a source of information. ConclusionYour website needs a blog. But having a blog alone won't necessarily drive traffic to your website. Producing the same type of content for each post is boring and won't deliver the results you're looking for. That's why you need to learn how to write different types of blog posts. Some of your posts may not even need to be text-heavy. You can use video blogs and infographics to enhance your content. Anyone with a blog can benefit from using this guide as a reference. Adding these 11 types of posts to your website will increase your overall site traffic. What types of posts are you using to drive traffic to your website?
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