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As we pass the midway mark of 2018, it's clear that mobile technology is prevalent in our world today.
In the past, I've told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically to mobile trends.
As a business owner, you need to keep your finger on the pulse of modern marketing trends to be successful.
This guide is beneficial for marketers, app developers, and anyone else who wants to improve their business.
While I'm not saying you need to apply these trends to your own marketing, it's important you're aware of the new technology that's available and surrounding you. Who knows, maybe you'll decide to change your strategy based on this information.
I used research from previous years as well as some recent technological developments to come up with this list.
These are the top 14 mobile trends dominating the year so far. I expect these to continue trending upward as we close out 2018.
1. Artificial intelligence (AI)
Artificial intelligence has penetrated our mobile world.
We're getting one step closer to mobile devices morphing into robots and taking over the planet. Obviously, I'm kidding.
While that day has yet to come, we are seeing advancements in mobile AI. You may be familiar with some of these:
All of these are examples of AI that may even be installed on your mobile devices right now. In addition to these popular forms of AI, mobile apps are now using software such as voice recognition to encourage hands-free use and ultimately optimize the customer experience.
AI software is used to help developers and marketers learn more about the user.
Businesses are trying to get more revenue by using this information to create relevant advertisements that target specific audiences.
2. Location-based technology
Your smartphones and tablets are tracking your location. That's not a secret.
Mobile applications are also tracking your location, with your permission. Each time you download a new app, it requests your permission to use your location. Here's an example of this from Nexonia:
Each time you download a new app, you'll get a notification similar to the one seen above.
You may not even be able to use some apps to their full potential without giving them access to your location. For example, think about a ride-sharing app such as Uber.
They need your exact location to connect you with a driver.
But have you noticed an increase in apps requesting your location even if you don't think it's required to use the primary function of the app? That's because 7 out of 10 apps on your smartphone share your data with third parties.
They do this to enhance their marketing campaigns.
If a business knows where a user is, it can send them targeted ads based on the location. An example of this is when an app uses geofencing technology. Here's how it works.
Let's say you own a restaurant and have a mobile app. If an app user walks within a few blocks of your location, they'll receive a notification about your lunch special.
So far in 2018, we've seen an increase in this strategy, and we'll continue to see it used in the future.
3. Augmented reality
Augmented reality takes something that's real and modifies it.
One of the best examples of this is the face filter options on Snapchat. Recently, Instagram implemented this feature as well:
Other mobile apps use this strategy to generate revenue.
Remember when everyone was going crazy about Pokemon Go? The entire premise of that game was based on augmented reality on a mobile device.
I found some mind-blowing statistics about the game and how successful it was:
Those numbers speak for themselves. Based on the success of apps such as Pokemon Go, Snapchat, and Instagram, more businesses have been trying to incorporate augmented reality into their mobile technology.
This will help them create brand awareness, app downloads, engagement, and revenue.
4. Syncing wearable technology with mobile devices
Wearable technology has become increasingly popular in 2018.
I'm referring to things such as fitness bracelets, smartwatches, healthcare monitors, and glasses. They all can be paired with mobile apps.
Take Fitbit as an example. All the movements of a person wearing it can be tracked through an app. Users can check their heart rates and how many miles they walked in a day, among other things.
By syncing with mobile devices, these apps can be used socially as well. People can compare their progress with their friends and make it a competition.
As a result, it encourages the usage of the technology and increases engagement.
By the end of 2019, experts estimate that more than 125 million units of wearable technology will be shipped. That compares to just 50 million units shipped in 2015.
The reason for the popularity of this technology is its ability to pair with mobile devices.
5. Revenue from mobile applications
Mobile apps are making a killing. Just look at the jump from 2016 to 2017 in terms of global app revenue:
There was a substantial increase in revenue through both the Apple App Store and Google Play Store.
This trend isn't slowing down. Mobile apps will continue to thrive. Experts believe that by 2020 the global revenue from mobile apps will be $190 billion.
That's triple the numbers we saw last year (2017).
6. Mobile devices syncing with homes
Mobile apps are being developed to help improve consumers' experiences within their own homes.
You can find businesses that sync your home air conditioning and heating with an app. That way, you can control temperatures whether you're home or not.
Instead of going to a central thermostat in the house, you can reach into your pocket and set everything on your phone.
Home security has been integrated with mobile technology as well. There are apps that have a video camera synced with your doorbell so you can see who is at your front door when the bell rings.
Home security cameras on the inside and outside of your home can all be controlled and monitored from mobile devices.
There are even smart refrigerators that connect with mobile devices. This technology gives you the ability to see inside your refrigerator while you're at the grocery store so you can see what you need to buy.
7. Enhanced mobile security
Saying that security is important would be an understatement.
With big companies having security breaches, consumers have become increasingly aware of the potential dangers of giving away their personal information.
Many people don't like the risks of providing sensitive information to businesses, especially through mobile apps. In fact, security and distrust are two of the top reasons why mobile users don't feel comfortable using mobile payment applications.
Furthermore, 56% of American consumers say they believe mobile payments will increase their chances of becoming a fraud or theft victim. Only 5% of people think these types of payment methods reduce those chances.
But as previously discussed, mobile app revenue is on the rise. While some consumers are reluctant to pay via mobile, others are not.
Businesses are recognizing these perceptions and improving their mobile security. They want their customers to feel as comfortable as possible when paying using mobile devices.
8. Small business mobile apps
Not long ago, mobile applications were just for the big players. But now everyone is developing them.
It doesn't matter how long you've been in business or how small your company may be, you can probably benefit from mobile app development.
Last year, more than half of small business owners in the United States said they had plans to develop a mobile app. Midway through 2018, those apps should be in development and launching soon, if they haven't already.
Why are they building apps? Fifty-five percent of small business owners are using mobile apps to increase sales revenue.
Apps also improve the user experience and help businesses stay competitive in a market that's always changing. You can't afford to fall behind, so you need to stay up to date with the latest technology.
9. Increased mobile payments
As mobile security improves and global app revenue rises, we'll see an increase in mobile payments as well. Among them are:
Just look at the jump in the number of payment apps users we've seen over the last three years:
These numbers are continuing to rise in 2018.
Again, this relates to mobile security. There is a direct correlation between how comfortable people feel making mobile payments and the increase in mobile payment popularity.
10. Transportation apps
For quite some time, we've seen apps for train tickets, local bus schedules, etc.
Ride-sharing apps, such as Lyft and Uber, have been dominating for years now as well. Even car sharing apps, such as Zipcar or Turo, are nothing new.
When they approach the transport, they can unlock it using cameras on their smartphones. Users get charged for the length of time they used the bike or scooter. When they're done, they can leave it anywhere.
Note that it's relevant to our discussion about location-based services and mobile payments.
These new types of transportation are also integrated with mobile technology.
Bird raised $15 million earlier this year from investors. They are seeking an additional $100 million. It's safe to say they predict this will be a major part of the future in this industry.
11. Virtual reality
Virtual reality is not quite the same as augmented reality. You'll need more than just a smartphone to experience virtual reality.
Typically, a helmet or some type of goggles get used simultaneously with your mobile device. This technology may even come with a joystick or controller.
It's estimated that the global valuation for the virtual reality market will exceed $26 billion by the year 2022.
This won't happen overnight. We're already seeing virtual reality advancements in 2018, and I expect those trends to continue as we move forward.
12. Hybrid apps
Mobile app development can be expensive. Business owners have weighed the pros and cons of native and hybrid app development.
While both have their upsides, native development is more expensive. Furthermore, native apps can be built only for one platform at a time.
This is a problem for smaller businesses with smaller budgets for app development.
If you want to have your app available on both iOS and Android devices, you'd need to go through development twice, which is no easy task. Some businesses can't afford that.
But hybrid apps make this possible. It gives people the opportunity to launch their apps on the Google Play Store and Apple App Store simultaneously for a fraction of the cost.
That's another reason why more mobile apps are available for download, which contributes to the rising global app revenue as well.
13. Personal mobile devices in the workplace
Research indicates 87% of businesses depend on their employees to access work resources from their personal mobile devices. This is a big change from what we've seen in the past when businesses were trying to prevent this.
The concept is known as BYOD, or bring your own device.
In 2016, 78% of companies that disallowed BYOD said it was due to security concerns. But as I've already discussed, mobile security is improving, so now businesses are adapting and changing their policies.
Research shows there is a 34% increase in productivity when employees are allowed to use their personal mobile devices for work, which makes sense.
They are used to handling these devices on a daily basis. It's easier for them to navigate and stay organized.
This also helps businesses cut back on costs since they don't need to pay for new hardware.
14. Biometrics advancements
Biometrics are used to enhance security for mobile devices. Examples of biometrics include:
Your current device may have some of these features installed. We'll see a lot more of this moving forward.
For example, let's say you've got an iPhone that was released in the last couple of years. You're used to the fingerprint feature to unlock the device.
But now the new iPhone X has facial recognition software.
Other apps are using biometrics as well. For example, you may be required to use your fingerprint to make a mobile payment through some platforms.
Technology is constantly evolving. Just compare your current smartphone to the phone you had five or ten years ago.
As we continue through 2018, we'll see several different trends. Older mobile technology will be improved, and newer technology will be introduced.
The idea is to understand how consumers react to these changes. They are the ones who shape these trends.
Identify the upward trends, and adapt accordingly to meet the needs of your mobile customers.
How is your company using the latest mobile trends to make improvements and target mobile consumers?
What do you think the future of SEO is?
And no, I am not talking about what Google will look like 10 years from now… I'm talking about how you'll be able to rank your site in the future.
You know, that one thing that'll just skyrocket your rankings.
So, what do you think it is?
Sure, those things help, but they don't skyrocket your rankings. When you build links, it can take months if not a year for them to kick in.
And everyone is doing on-page SEO, so there is nothing unique about it anymore.
So, what do you think it is? Shall I give you a hint?
The accidental SEO hack
I stumbled on the “future” of SEO by accident. Back in March 2016, I was able to take my traffic from 185,980 visitors a month to 195,596 a month.
And it all happened within 30 days.
Here was my traffic in February 2016:
After I ran my accidental marketing experiment, my traffic grew by 9,616 visitors (to 195,596 monthly visitors in March).
I know what you are thinking… there are more days in March than February. And although that's true, the majority of those additional 9,616 visitors came from search.
So what happened?
As I mentioned above, I accidentally stumbled upon this.
But once I noticed that the side effect of this marketing experiment was that it increased my search traffic, I ran it again.
And this time, on a much larger scale.
Let's look at my traffic in June 2016:
And now let's look at July 2016:
And now look at August 2016:
That growth rate is ridiculous! I grew my traffic to 454,382 visitors a month in August from 240,839 in June!
See, during that time period, I wasn't trying to figure out any cool SEO hacks that would boost my rankings… it just accidentally happened. And it happened because I was running a marketing experiment that wasn't related to SEO, but funny enough, it impacted SEO (in a major way!).
As you can see from the graphs above, I was able to drastically boost my rankings and search traffic over time.
So, can you guess what it was?
Let me give you a hint…
How Google deals with the Internet cesspool
The EX-CEO of Google, Eric Schmidt, talked about how the Internet is becoming a place where false information is thriving. Essentially, the Internet is becoming a cesspool.
He went on to discuss how brands were becoming more important signals whether or not content can be trusted.
And in his words:
In other words, if you want to do well in the long run, you have to build a brand.
When you look at Google you can see clearly that it's dominated by big brands. From Huffington Post to Wikipedia to CNN… the list goes on and on.
Sure, these sites have a lot of content and backlinks, but they also have huge brands.
When my traffic grew from 185,980 visitors a month in February 2016 to 454,382 visitors in August, it was due to one thing.
My brand kept growing!
Just look at the brand queries for my name over time according to Google Trends:
Over time, my brand has grown in popularity. And as it's grown, so has my traffic.
In the last 28 days, 40,412 people found my site by Googling variations of my name.
That's a lot of people!
But what's cool is, the traffic increases didn't mainly come from people Googling “Neil Patel.” It mainly came from an increase in rankings for non-branded terms like “online marketing.”
It's so effective that I generate over a million visits from Google each month now:
To clarify, the way Google looks at brands is that if a website gets a higher amount of brand queries than their competition (the number of people searching for your website name each month), it tells Google that people prefer that one brand over another.
And when Google is determining where to rank a website for all of the terms they are optimizing for, they give more preference to the ones with the most popular brands because those are the sites that people prefer more.
So why does Google put so much emphasis on brands verus other search signals?
Why Google loves brands
Just think about it, it's the hardest thing to manipulate.
You optimize your on-page code with very little effort these days.
Heck, if you have a WordPress blog you can just use the Yoast SEO plugin and it will do a lot of the work for you.
Now, I am not saying you should leverage all of these link building tactics because Google frowns upon many of them and they are short-sided (always think long-term).
You get the point… it's not that hard to build links these days if you know what you are doing.
But the one thing that is hard to build, no matter how good of a marketer you are, is a brand.
Even if you do massive PR stunts, which causes everyone to know your brand and search for your brand on Google (that's how they measure it), it won't help you in the long term.
And trust me, I've tried it all.
I even tried to get people to search for my name by having famous people hold up signs with my name as it causes others to wonder “who is Neil Patel” and perform a Google search. I also did that throughout the world in different languages.
I even had Larissa Manoela, a famous Brazilian actress, post this on her Instagram account for her 15+ million (million!!) followers.
The concept behind this marketing stunt was that no matter what industry you are in, everyone follows celebrities (or at least knows about them). And if you can get these celebrities to talk about you, it will create buzz and get new people to learn who you are and potentially become an avid follower. Or at the very least, search for you in Google.
And if you can get a lot of celebrities (or social influencers) to talk about you during the same time, it will create even more buzz and potentially cause newspapers and news websites to talk about you as well.
Now I didn't have enough money to pay A-list celebrities, so I took Internet celebrities (and a few big names in countries outside of the US) and got them to hold up signs with my name on both Facebook and Instagram.
This created buzz, which then caused more people to Google my name. This, in turn, increased my popularity over time. And the end result was that I increased my rankings for non-branded terms (like “online marketing” and “SEO”).
That's how I got the big boost in traffic from February 2016 to August 2016.
Although that will help boost your search traffic in the short run, it won't last long unless you continually build up your brand. Google is looking to see how many people are searching for your brand name on a daily basis… and ideally, they want to see this increase over time.
In other words, if you can't maintain your brand's popularity, your search traffic will die off if you use short-term strategies as I did. That's why you see huge spikes in my brand when you look at the Google Trends image below.
But if your brand continues to grow in popularity, so will your search traffic for all of your non-brand related terms.
It's hard to see it in the chart above, but before I focused on building my brand, I was only generating 18,304 brand queries per month, versus 40,412 that I am generating now.
So how do you build a brand?
As I mentioned above, you need people searching for your brand name on a consistent basis.
The only way to really do this is by creating value.
Just look at me… I blog on a regular basis, produces educational videos, I have a daily podcast, and I even speak at conferences.
All in all, it has caused my brand to grow over the years.
And this works even better for corporations. If you create an amazing product or service, people will love your brand and keep coming back.
I learned this from my Ubersuggest acquisition. When I bought the brand and merged it into my website, my number one search query become the term “Ubersuggest” and variations of it.
People love the tool… so much so that they access it by Googling the brand name. Sure, the tool has more direct traffic, but people also go to sites using Google.
But to get back to the question of how you can build a brand?
Well, there are no very detailed strategies I can give you as it will range from business to business. I can give you an overview of strategies that have worked for me though, as well as some stats to go along with it:
I've found that if you blog on a regular basis you get more brand queries.
When people are expecting content from you on a regular basis, they'll Google your brand to come back to your blog and read your latest content.
When I blogged daily, I generated 11% more brand queries than when I blogged once a week. This is why sites like CNN, Huffington Post, Business Insider, and every other news site generates a lot of brand queries… they blog numerous times per day.
You don't have to copy my YouTube strategy, but you should create some sort of videos related to your product, service, or industry. Not because of Google or YouTube, but because of social networks like Facebook and LinkedIn love video content.
So much so that it's easier to get eyeballs on Facebook and LinkedIn for video content than it is on YouTube.
This will cause more people to see your brand, and build a relationship with you or your company.
What I've found is that the more videos I create the more brand queries I get. Just look at the screenshot below:
The screenshot shows how many views my videos received on YouTube over the last 28 days from people searching for my name. It's 3,806 visitors to be exact.
I know YouTube brand queries doesn't mean more brand queries on “Google.”
But if you can push out video content on YouTube, Facebook, and LinkedIn, it can't hurt. It will cause more people to see your brand, and eventually, this should cause more people to Google you.
Now, the reason I am emphasizing LinkedIn and Facebook is that it is easier to generate views on those two social networks for video content. I know they count views differently, but there is a huge difference (and even if there weren't, it's extra views).
Just look at my YouTube views for my video on GoogleRank Brain, it has 10,010 views:
And on Facebook it has 31,000 views:
And on LinkedIn it has 29,506 views:
So if YouTube is creating roughly 3,806 brand queries per month when it's generating fewer views than Facebook and LinkedIn, just imagine what these videos are doing for my brand.
Sadly, Facebook and LinkedIn don't share stats in the same way as YouTube, but you can come to the conclusion that it probably helps in a similar fashion.
That's why you need to create videos in order to promote your personal or corporate brand on all social sites (you can use the same content, just upload it to each social network).
Speak at conferences
Every time I speak at conferences I see an influx of brand queries.
It's harder for me to see these days as I already have a lot of brand queries, but I used to see big swings in my brand queries when I was starting out because of my participation at conferences.
Every time I spoke at a conference with at least 300 attendees (the number of people attending your speech, not the total number of people registered for the event), I would see an increase in brand searches within 24 to 48 hours of my talk.
Each speech would typically bring me 110 to 180 extra brand queries. Although that seems high, you have to keep in mind that reporters also sit in on speeches and are blogging about your speech. This creates more press related to you and your company, which helps with brand queries.
And if the conference you are speaking at uploads the video of your speech to YouTube (or even live streams the event on Facebook) you'll see even more brand queries.
The larger the audience the better as it creates more potential searches. If you don't know how to get speaking spots, check this out.
And if you don't have the time to travel, you can speak at virtual events. They won't have the same effect, but it is better than nothing.
Build an amazing product or service
I learned this one from my Ubersuggest acquisition… if people love what you are building, your brand queries will really skyrocket. It's so effective, that it has become my new SEO strategy.
As you can see, the better product you build, the more brand queries you'll receive.
With Ubersuggest I took a simple approach, just take what my competitors are charging for and give it away for free.
And my brand queries don't even compare to companies like Dropbox, Apple, Slack, and the loads of other companies that have built amazing products or service.
This strategy is easy to replicate and you'll see the results fast as long as you take what your competition is charging for and give it away for free.
Just look at the chart above: it shows a huge spike in just 1 month. That was when I released more features for free.
There are companies like PRserve that charge for performance-based press. If they get you press, you then pay. If not, you don't pay a dime. It won't cause tons of brand queries at first, but over time it will help.
If you want to do it yourself, here is an article I wrote breaking down how to get press. It takes longer and it's harder than hiring someone, but as long as you are willing to put in the time, you will see results.
You can also check out sites like Help a Reporter Out, where journalists ask questions and people go to help them out. When you see a question related to your expertise or industry, you should respond and you can get free press.
Release a book
This works better for personal brands, but publishing a book is a great way to get more brand queries. There are even companies that can streamline the whole process for you.
When I released my book Hustle, I learned three important things:
Hopefully, the strategies above will give you a start on building your brand… it just takes time and a lot of elbow grease.
There is no quick solution and what worked for me may not work for you. So get your creative juices flowing and think outside the box.
Branding may seem like a waste of money, but it isn't.
I used to think companies like Nike were wasting money with all of their TV ads when they could have focused on channels that produced a direct ROI like Google Ads.
But what's funny is, when you think of shoes you naturally think of “Nike.” You don't have to Google them, you just know about them because they've built a huge brand and are everywhere.
Same goes for Visa. When you think of credit cards, Visa comes to mind because they are accepted worldwide and run tons of ads.
The list keeps going on and on… from McDonald's to Coca-Cola… the one thing you have to learn from these big companies is that you have to build an amazing brand. Not only will it create more brand searches, but it will help drive more revenue in the long-run.
Most of the companies I mentioned above don't generate the majority of their sales from Google… they generate their sales from having a huge brand that people trust and love. The brand queries that they get on Google is just an added benefit.
And if that doesn't convince you, here is an interesting stat. One of my friends works for one of the largest travel companies in the world. They are publicly traded and run television ads as well as spending millions on Google/Facebook ads each month.
When they run TV ads, their Google cost per click (CPC) goes down by roughly 20% because people are seeing their brand everywhere and are more willing to click on it. When they turn off the TV ads, they see the CPCs go back up.
They also own so many travel sites in the space, so they tested this out with a handful of them. Every time they saw similar results, no matter which travel site they tested it on.
More money spent on branding equals a cheaper CPC. When they don't run TV ads, CPCs go up.
I know you probably don't like the idea of branding because it isn't something that is instant, and it is hard to manipulate. But that's why creating a strong brand drastically increase your non-branded rankings.
So, what are you waiting for… are you going to focus on building a brand?
Having a social media advertising budget has become more of a priority now than ever before thanks to ever-changing algorithms and drops in organic views. https://t.co/KUXwLx57yZ
#Sales & #Marketing Alignment from an Insider by @mikeciccolella https://t.co/3KbupzhuU7 https://t.co/qxZavKhnqb
How important is a font?
Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.
You may not think twice about a font when you see one, but you can always spot a bad font.
Choosing the proper font can be tough. You need to make sure it's clear and legible as well as unique.
What do you look for in a font? There are various elements of typography you need to consider besides the font itself.
A typeface-font family-is a set of fonts that share similar design elements:
You'll also need to consider elements such as leading, tracking, kerning, and line length. These typography components deal with the spacing between lines, letters, and characters.
With thousands of fonts available online, it can be overwhelming to choose the best one for your company.
While I can't tell you which font to choose, I can show you where to find unique fonts.
These are my top 11 places to find free fonts.
1. The Northern Block
The Northern Block is a reasonable place to start your search.
I like it because the website has a simple design. The navigation is easy to follow, and you won't have any trouble finding a font suited to your needs.
This platform is based in the UK.
If you want a chance to work with designers from another country, this platform has what you're looking for.
It specializes in fonts that have a modern feel and design.
While the Northern Block offers free fonts, it also has licensing agreements and paid fonts if you want to be unique.
2. Jeff Schreiber
Some font platforms focus on quantity. Their main selling point is the number of different fonts their users have to choose from.
Don't get me wrong-it's great to have options. But sometimes too many choices can be overwhelming.
That's why I love Jeff Schreiber's website.
This graphic designer from the Netherlands focuses on quality over quantity.
One of his specialties is fonts specifically optimized for mobile apps.
Jeff also excels at graphic design, lettering, web design, logo design, illustration, and type design. He even deals with information design, iconography, and user interface design.
There are lots of different options to choose from on Jeff's site. Some of these fonts are free, and others will require a payment.
3. Creative Market
Creative Market is much more than just a place to find fonts.
It offers design elements related to:
You can also get 3D models from this platform as well.
There are roughly 23,000 designers sharing their work on the Creative Market platform.
The majority of the products need to be purchased, but you can also get some free goods. Here's how it works.
Each week, the site offers six packages as free downloads. After that week, you'd have to pay if you want those fonts and other design elements.
If you visit this site every week, you'll be able to get free fonts normally available for purchase.
While you're on the Creative Market website, it's worth checking out its blog. The topics covered are related to graphic design. You can get some inspiration and ideas from these posts.
If you're looking for fonts geared toward logo design, I recommend exploring the options available on Fontfabric.
It's really easy to navigate through the platform and download fonts for your business.
As you'll quickly see when you visit the website, it has tons of free choices.
If you are looking to redesign your company logo or even build a new logo for your startup company, you can use the fonts on Fontfabric as a guide.
The reason why these fonts are great for logos is they are big, bold, and easy to read. Legibility is extremely important when it comes to your logo design. Otherwise, people won't know who you are.
5. Google Fonts
When most people think of Google, they think of a search engine.
As a business owner, you are probably familiar with some of the other tools Google has available, such as Google Drive or Google Analytics.
But most people don't realize it also has a tool called Google Fonts.
This platform is great because you can change the example words for each font so you can see what it looks like directly on the platform. It gives you a chance to see what the font will look like with your own content.
You can also change the size of the font, as well as the pixel size, and customize the display options.
Set up your font for paragraphs, numerals, sentences, and different alphabets.
Google provides complete customization for your font. Next, all you need to do is copy the provided link, and you'll be able to embed the font into your website.
You can set it up as one font for the entire site, or you can use different fonts in different sections. The platform allows you to change the color schemes of the fonts as well.
Google is known for its superior products. Its font tool fits this description as well. It's worth trying out.
6. Font Freak
If you are looking for a platform with thousands of options to choose from, Font Freak has you covered.
There are more than 9,000 free fonts available for download on this website.
Furthermore, it has an additional 125,000 fonts that can be purchased.
Roughly 400 designers have contributed to the Font Freak library, and that number continues to grow. With so many designers, the site has unique fonts for nearly every scenario.
Font Freak has software that allows you to create your own fonts as well.
The fonts on this platform have different versions depending on which operating system you use. Mac and PC users will download different files, which ensures the fonts are optimized for each type of OS.
If you see several fonts you like, you don't have to download each one separately. This can be extremely time-consuming.
Instead, you can download full libraries of fonts directly from the site and have access to these different options directly from your device.
Fontspace is another platform with a massive library of fonts.
It offers roughly 33,000 free fonts.
I like this platform because you can browse for fonts based on a category. Some of these styles include:
You have the opportunity to find something based specifically on what you plan to use it for.
Fontspace has over 2,000 designers actively contributing to the platform. The best part is all these fonts are free.
If you see a font you like, you can click on the designer's name and have access to their portfolio. Now, you'll be able to see all the other fonts designed by that user if you like their style and want to check out more.
You just need to make sure you can see the difference between fonts for commercial use and fonts for personal use only.
Fontspace gives you additional information about each font as well. You'll be able to see the rating for each font based on how users score it after a download. They also show the number of times the font has been downloaded.
If you want something that's popular, you'll navigate toward fonts with a high download rate.
But those of you who want to be unique can find fonts not many others have used yet.
FontStruct is unique because the platform allows you to build and customize your own fonts directly on the site.
This tool is 100% free to use.
In addition to creating fonts, you can also create custom geometric shapes through FontStruct as well.
After you create your own design, you can easily download your fonts and shapes. Use them for nearly any application.
I like this tool because it gives you a chance to be unique. You know that if you create a font from scratch, nobody else will have the same one.
If you're not that creative and don't think you can create a font out of thin air, you're not out of options.
Just alter and customize fonts previously made by other users on the platform.
9. Font Squirrel
The reason why Font Squirrel should be one of the top options you consider is that all its fonts are licensed for commercial use.
You know that anything you download from the site can be used for purposes related to your business.
In addition, Font Squirrel has a unique feature, setting the site apart from the other platforms we've seen so far.
It offers a tool allowing you to identify fonts.
I'm sure you've come across a font before on the web and wondered what it was called.
From this platform, you can scan that font, and Font Squirrel will identify the name of it. The software will also show you other fonts with a similar design.
You can learn more about graphic design topics by checking out the platform's blog.
To those of you who want to take full advantage of everything Font Squirrel has to offer, I recommend creating an account on the platform.
Now you'll have a chance to communicate with designers, subscribers, and other business owners to discuss related topics through forums.
10. Abstract Fonts
There are nearly 14,000 fonts available for download from Abstract Fonts.
This platform allows you to search by category so you can limit your choices instead of feeling overwhelmed by the great number of options it offers.
Another reason why I like abstract fonts is you can search for fonts created by specific designers.
If you downloaded a font from a certain designer in the past, you can easily find other fonts they've created since the last time you visited the website.
If you're a designer, Abstract Fonts is a great place for you to share your work with prospective businesses looking for something trendy and unique.
Abstract Fonts is a great resource for people who want something different from the typical fonts seen on popular websites.
The platform gives you a chance to download a font that will make your text stand out from the crowd.
There are more than 130,000 fonts available for download on the MyFonts platform.
When you visit the site, you'll notice that some of these fonts are available for purchase. These are the premium options, and the prices vary from a few bucks to hundreds of dollars.
But the site has an entire section dedicated to free fonts.
If you want to find a unique font without spending any money, you'll benefit from this site.
Finding a font may not be your top priority.
That said, don't overlook the importance of a great font.
You want to make sure the fonts you're using for all aspects of your business serve a purpose. Titles should stand out. Blogs should be easy to read. Logos must be unique.
If you take the time to search through fonts, you can even set up your site to have an overall feeling, mood, or theme related to what you're trying to convey.
There is seemingly an endless number of fonts available online. Tons of various sources offer fonts for download.
I've narrowed down my favorite platforms for finding free fonts. Refer to the list above to give you some guidance.
But I know there are many other font resources.
What's your favorite platform for downloading free fonts on the Internet?
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